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skin-care trends

Sofie Pavitt Face product and model using Crown Affair hair oil

Beauty Lovers, Here’s What’s Trending at Sephora Right Now

By Catharine MalzahnApril 9, 2026

We tapped the Sephora team for the inside scoop.

paula's choice bha toner review

Why TikTok’s Viral Toner Pad Trend Is Worth the Hype

By Jessica FieldsOctober 30, 2024

The results are off the charts.