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new fragrances

ellis brooklyn vanilla rice perfume

The Best New Fragrances in July, From Cereal-Inspired Scents to Sun-Soaked Perfumes

By Britt FallonJuly 10, 2026

What we can’t stop sniffing this month.

new PHLUR and Tom Ford fragrances

The Best New Fragrances in January

By Britt FallonJanuary 24, 2025

From strawberry to hot cocoa.