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looksmaxxing

A model walks the runway for the Elena Velez fashion show during New York Fashion Week

Looksmaxxing vs. Looksbettering: A Cosmetic Chemist's Take on Men's Grooming Culture

By BeautyStat founder and cosmetic chemist Ron RobinsonJune 9, 2026

BeautyStat founder and cosmetic chemist Ron Robinson explains why the latest men's grooming trend may be going too far.

bone smashing

Bone Smashing: TikTok’s Latest Jawline-Sculpting Trend Is Horrifying and Dangerous

By Rowan LynamNovember 15, 2023

An incel hoax gone viral internet advice.