It cosmetics

Jennie Garth on Letting Her Real Skin Show With IT Cosmetics
By Liz RitterJanuary 15, 2026

Britt Lower and Keri Russell Both Wore This Brightening, Wrinkle-Plumping Concealer to the 2025 Emmys
By Allie HoganSeptember 15, 2025
The two nominees for Outstanding Lead Actress in a Drama Series wore the same glam.

Kyle Richards Revealed the No. 1 Reason Behind Her Sobriety Journey
By Marisa PetrarcaAugust 8, 2024

This Color-Correcting Foundation Is Going Viral on TikTok
By Olivia WohlnerApril 7, 2022

IT Cosmetics Is Launching a Second CC Cream
By Olivia WohlnerMarch 18, 2022
