Gen Z
Why Beauty Brands Are Betting Big on College Campuses
By Liz RitterOctober 2, 2025
Skin-care class is in session.
These Bold Beauty Trends Are on the Rise
By Rowan LynamSeptember 19, 2025
Jewel tones, face gems and velvet textures make a comeback.
How GLP-1 Drugs Are Aging Young Faces
By Tatiana BidoApril 30, 2025Updated: July 24, 2025
The younger side of Ozempic face.
Gen Z’s Two Favorite Beauty Brands Are Teaming Up for the Ultimate Self-Care Collab
By Isabelle BuneoMay 1, 2025
Gen Z’s Beloved Brand Bubble Skincare Is Winning Over Dermatologists
By Tatiana BidoApril 14, 2025
Gen Z and the Age Paradox: A Guide to Filler in Your 20s
By Tatiana BidoJuly 10, 2024
New Survey Reports More Male Consumers Now Use Makeup
By Liz RitterApril 16, 2024
Facelifts, Ozempic, Gen Z and AI: New Stats Reveal What’s Hot in Facial Surgery
By Tatiana BidoFebruary 2, 2024
It’s a whole new world.
Nearly 80% of Gen Z Skips This Critical Skin-Care Step
By Rowan LynamApril 26, 2023
A survey conducted by SkinProud shows Gen Z is relying on makeup and skin care with SPF, rather than sunscreen. Even fewer use stand-alone sunscreen daily, leaving the vast majority of 18-25-year-olds under-protected from the sun.