fragrance trends
These Summer 2026 Fragrance Trends Are Taking Over
By Catharine MalzahnJune 9, 2026
Skin-like fragrances, lighter formats and layering are winning.
13 Salty Fragrances That Smell Like a Perfect Beach Day
By Rowan LynamUpdated: June 4, 2026June 29, 2025
Including new launches, cult favorites and expert-backed picks.
Fragrance Lovers, Pay Attention—This Is the Note Replacing Citrus This Summer
By Catharine MalzahnMay 11, 2026
The understated note is so versatile.
8 Hand Sanitizers That Smell Better Than Some Perfumes
By Allie HoganFebruary 18, 2026
Hinoki Is the Woodsy Note Showing Up in Every Cool-Girl Scent
By Jessica FieldsDecember 30, 2025
Bath & Body Works’ New Data Reveals How Important Fragrance Really Is to Americans
By Isabelle BuneoMay 2, 2025
Fragrance Can Make or Break a Product Purchase—Here’s What the Data Says
By Rowan LynamDecember 13, 2024
Pink Pepper Perfume Is Trending and These Are Our Favorites
By Britt FallonNovember 14, 2024
A little spicy, a little sweet.
Tomato Scents Are the End-of-Summer Sleeper Hit in Fragrance
By Liz RitterAugust 30, 2024
Plus, seven options to try.