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This Country Is the Latest to Completely Ban Animal Testing for Cosmetics

By Elise Minton Tabin February 7, 2017
GREAT news.
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Stop Everything: This Mega, Mega Makeup Brand Is Coming to Ulta

By Liz Ritter, Executive Editor October 14, 2016
Major addition for the win.

L’Oréal’s Newest Face Susan Sarandon, 69, Looks Forward to Getting Older

By Carolyn Hsu January 8, 2016
"Beauty comes from the inside; it’s a state of mind."

A Brief History Of Foundation

By NewBeauty Editors November 7, 2015
The concept of foundation is a hardly a new thing, although using makeup to match your natural coloring is. The ancient Greeks and Romans were among the first to use […]

Why Do We Really Use Cosmetics?

By Marissa Hicken July 25, 2015
According to a new study from the University of the Basque Country (UPV/EHU), cosmetic users buy products for purely emotional reasons. We’re more keen on buying products for their effectiveness […]

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