NewBeauty truly has its finger on the pulse of the aesthetic world, and that unprecedented access allows us to catch trends just as they arrive, see what patients really want and hear directly from providers. In a wide-ranging year-over-year study including roughly 800 aesthetic practices, BeautyEngine was able to take a close look at current trends. Ahead, we read the forecast for Platelet-Rich Plasma (PRP) and see what's on the horizon.
Featured Experts
- Deborah Longwill, MD is a board-certified dermatologist based in Miami, FL
- Jeanine Downie, MD is a board-certified dermatologist based in Montclair, NJ
- Tina Alster, MD is a board-certified dermatologist based in Washington, D.C.
- Anna Chacon, MD is a board-certified dermatologist practicing national telehealth
What is PRP?
“PRP stands for platelet-rich plasma,” explains Miami, FL dermatologist Dr. Deborah Longwill. “It is a treatment that uses a patient’s own platelets to promote skin rejuvenation and hair growth. It is also used to heal tendons, ligaments, muscles and joints. The process involves drawing a small amount of blood, processing it to concentrate the platelets, and then injecting the PRP into the desired area.”
Full to the brim of growth factors, PRP is used for a ton of different aesthetic treatments. From skin and hair rejuvenation to wrinkle reduction and scar improvement, it seems like PRP can truly do it all.
But still, patient interest seems to be waning.
Patient Interest Shifts Gears
Practitioners we surveyed report a modest drop off in patients seeking PRP treatments. In 2024, a third of practices reported seeing a downturn in the number of PRP treatments. And in 2025, that number grew to 42 percent.
According to national telehealth dermatologist Anna Chacon, MD this fall in interest is in-line with what she's seen. "I’ve also observed a modest decline in demand for PRP (Platelet-Rich Plasma) treatments in recent months," she says. "While PRP remains valuable for several indications, particularly for hair restoration, skin rejuvenation, and under-eye treatment, patients today are increasingly drawn to newer technologies that promise quicker or more noticeable results."
"I did not do PRP in my practice at all," notes Montclair, NJ dermatologist Jeanine Downie, MD. "From what my friends tell me PRP has dropped off significantly in their practices, and when it is used, most of them use it for hair and facial rejuvenation."
What's Replacing PRP?
"PRP is still highly regarded for its natural, regenerative benefits, especially in dermatology and aesthetics, as it uses the patient’s own blood to stimulate collagen and tissue repair," Dr. Chacon says. "But, I believe the shift in interest may be due to the growing popularity of treatments like exosome therapy, RF microneedling, and biostimulators (such as Sculptra), which some patients perceive as more advanced or results-driven alternatives. Of course, treatment preference varies based on patient goals, education, and marketing trends, but I do think this reflects a broader evolution in aesthetic medicine."
"In my opinion, PRP is probably being replaced with Kerlase for hair growth and Lase MD for facial rejuvenation along with different regenerative products," adds Dr. Downie.
The Future of PRP
So, in the constant advancement of the aesthetic space, PRP on its own has started to be out-paced by newer treatments. But that doesn't mean PRP is really going anywhere--it's just less of a stand-alone draw that it was in recent years.
For Washington, D.C. dermatologist Tina Alster, MD, PRP is a weapon in an arsenal, not a stand-alone superpower. "I use it for 'adding fuel to the fire' for my hair loss patients who are already taking oral low-dose Minoxidil and/or finasteride (Propecia)," she explains.
