The past year has been bustling for the most popular beauty brands in the world. You might already be familiar with many of these names, as they’re ranked based on their online engagement with consumers. Each year, Cosmetify meticulously analyzes a range of metrics, from social-media followings to search volumes, to compile a comprehensive list of what’s trending globally.
While Florence by Mills claimed the top spot last year, this year sees another celebrity beauty brand taking the crown. However, the list is as varied as the content on your For You Page. As we delve into the top beauty brands of 2023, let’s closely examine how they’ve captured consumers’ attention worldwide.
