About Us

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Who We Are

NewBeauty is the definitive authority on all things beauty. Both online and in print, NewBeauty offers readers an in-depth look at the beauty industry’s latest products, cutting-edge innovations and breakthrough technologies. Whether it’s the latest high-powered skin care or in-office procedure, NewBeauty educates readers on the latest options for skin, hair, body, wellness and smile. 

NewBeauty’s comprehensive approach to its topics continues to solidify its reputation as the industry’s leading scientifically accurate, expert-driven and ethically balanced beauty resource. 

NewBeauty’s brand extensions include product-sampling service TestTube, which delivers exclusive products to readers’ doors every three months; BeautyPass, an invite-only beauty club, allowing members to try the best products in the world; and BeautyEngine, a first-of-its-kind market research division focused on delivering insights and feedback from the most engaged, in-tune, and aesthetically conscious beauty consumers. 

NewBeauty is published by SANDOW, a leader in innovation and design that delivers powerful products, services and experiences to a highly selective audience.

Meet The Team

Liz Ritter, Executive Editor, NewBeauty

Liz Ritter, Executive Editor

Liz has been an editor at NewBeauty for more than 15 years. Prior to NewBeauty, she was the managing editor at Worth magazine, editor-in-chief of the financial publication BeE Woman magazine, held varoius editorial positions at Time Inc., and interned at Us Weekly and MTV.com. She is the de facto tester on the team for anything sensitive skin and bath-related, and her idea of bliss is a full-body massage.

Hayley Mason, Vice President of Content Strategy + Growth, NewBeauty

Hayley Mason, Vice President of Content Strategy + Growth

Hayley joined NewBeauty as the VP, Content Strategy + Growth in January 2024. She joined the team from Dotdash Meredith, where she worked for five years, most recently as the General Manager of InStyle and Shape. She also oversaw content strategy for brands, including HelloGiggles, Martha Stewart Weddings, Travel + Leisure, and more. Hayley has worked as a beauty director and editor at Byrdie, Who What Wear, Refinery29, and Total Beauty Media, Inc. When not working, you can find her planning her next big trip or looking for the perfect red lipstick.

Danielle Fontana Dooley, Associate Director, Digital Content, NewBeauty

Danielle Fontana Dooley, Associate Director, Digital Content

Danielle is the associate director of digital content for NewBeauty, overseeing editorial and branded content across all digital verticals. Danielle has been at NewBeauty since 2014 where she has held the roles of editorial assistant, assistant editor, digital editor, and senior digital editor. When she is not obsessing over a content calendar, Danielle can be found looking for the next best nude lipstick, testing better-sleep swaps and refreshing her TikTok feed for more Tayvis content.

Britt Fallon, Director of Beauty, NewBeauty

Britt Fallon, Director of Beauty

Britt has been an editor with NewBeauty for more than 11 years, and worked in both the New York and South Florida offices before going remote post-pandemic. She previously held the roles of Special Projects Editor, Senior Beauty Editor and Beauty Director. Before NewBeauty, she was the Executive Editor at Cosmetic World, a beauty trade publication for industry insiders. She loves testing new products, investigating ingredients, and interviewing experts and celebrities. She is also a superfan of tubing mascara, and has tried every one on the market, and good balayage. Britt is married with two daughters, Ruby and Emma.

Leiana Foye, Senior Digital Content Producer, NewBeauty

Leiana Foye, Senior Digital Content Producer

Leiana started at NewBeauty as a Digital Coordinator almost 10 years ago where she gained experience in production and social media. In 2023, she returned as NewBeauty’s Senior Digital Content Producer where she pitches, writes and strategizes beauty shopping content, in addition to producing and optimizing digital content for NewBeauty.com. When she’s not testing and reviewing skin care and makeup, you can almost certainly find her in Prospect Park chasing after her daughters.

Tatiana Bido, Aesthetic Content Manager, NewBeauty

Tatiana Bido, Aesthetic Content Manager

A NewBeauty editor since 2015, Tatiana covers the latest trends in aesthetic treatments as well as skin care, makeup and celebrity news. Based in Florida, when she’s not immersed in the world of beauty writing she enjoys spending time with her son. In addition to finding out what’s new and next, she lives for deep dives and finding the origin stories on cult classic products and treatments. Whether she’s binging a Bravo show or at a concert or festival, she’s always finding inspo for her next story.

Allie Hogan, Senior Beauty Editor, NewBeauty

Allie Hogan, Senior Beauty Editor

Allie Hogan joined the NewBeauty team in 2021. In her current role, she writes about all things beauty, skincare, and wellness non-stop, and that’s how she likes it. When she’s not bopping to events all over the city or interviewing celebs, she can be found working on fiction.

Rowan Lynam, Staff Writer, NewBeauty

Rowan Lynam, Staff Writer

Rowan has a background in environmental science and social justice journalism, freelance reporting for national publications since 2016, while attending university. Finishing her degree a year early and achieving a Master’s of Science in Journalism, Rowan spent time reporting in Chicago before returning home to be close to her family. Her passion for the cutting edge and pushing the boundaries led inevitably to NewBeauty, where she writes deep dives on beauty science, busts myths and deconstructs trending ingredients.

Isabelle Buneo, Editorial Assistant, NewBeauty

Isabelle Buneo, Editorial Assistant

Isabelle has been with NewBeauty since 2022, when she started as an Editorial Intern before moving to full time Editorial Assistant in 2023 after graduating from college. She is passionate about inclusivity in the beauty space and inspiring others to use beauty—specifically hair and makeup—as a tool for self expression and pushing boundaries.

Jessica Braun, Marketing Coordinator, NewBeauty

Jessica Braun, Marketing Coordinator

Jessica manages NewBeauty’s social media presence as their Social Media/Marketing Coordinator. She crafts engaging copy and eye-catching visuals across all social platforms. Since joining NewBeauty in 2021, Jessica has helped grow our social media reach by creating content that resonates with our audience. With a passion for beauty and makeup hacks, she makes our social channels lively, fun and informative.

Sarah Eggenberger, Senior Editor-at-Large, NewBeauty

Sarah Eggenberger, Senior Editor-at-Large

Sarah is the senior editor-at-large for NewBeauty, representing the publication on T.V. segments and videos, regularly seen on The TODAY Show and Good Morning America. Beginning her career as an esthetician, then education to product development and marketing, Sarah is now seen as an influential beauty expert, beauty curator and published author. Sarah has been with NewBeauty for over 12 years.

In the Press

Find our editors on: 

The TODAY Show

Good Morning America

New York Live

Editorial Policy

NewBeauty is the most reliable source for all of your beauty concerns, which is why we go straight to the source—plastic surgeons, dermatologists, cosmetic dentists, hairstylists, makeup artists and more—for expert-approved solutions. 

Not just any doctor makes it onto our pages. We make sure the doctors quoted and highlighted in our magazine and online are board-certified, practicing within scope and reputable and ethical. All NewBeauty Top Doctors are peer-reviewed and vetted to ensure their training and qualifications are valid. (Only facial plastic surgeons, plastic surgeons and oculoplastic surgeons will be quoted on surgical content; dermatologists are tapped for non-surgical and minimally invasive procedure expertise.)

NewBeauty.com content is updated on a regular basis to ensure our readers have the most up-to-date information they need to make informed decisions. These stories are marked as “updated.” 

Brain Trust

Made up of esteemed medical experts, innovators, and leading figures in their fields, the NewBeauty Brain Trust was established to fortify NewBeauty as a dependable and invaluable resource, upholding ethical standards and scientific rigor. Our editorial team collaborates closely with Brain Trust members to uphold these standards of excellence, ensuring unparalleled quality for readers.

Affiliate Disclaimer

At NewBeauty, every product we recommend has undergone rigorous independent testing and selection by members of our esteemed editorial team or the trusted experts we work with. We hold ourselves to the highest standards, ensuring that any product we endorse is one we would personally choose and use. 

When you click on a link to purchase a product featured on NewBeauty, we may earn an affiliate commission. This commission supports our efforts to maintain the quality of our content and continue providing valuable insights to our audience.


Each April we release the NewBeauty Awards—a curated list of top-rated products across skin care, hair care, body care, wellness and smile care. We also award the very best of in-office treatments and post-procedure care, plus innovations in sustainability. The award-winning products that earn the coveted NewBeauty Awards seal, align with our mission as The Beauty Authority to empower our readers to look and feel like the best versions of themselves.

Our editors, alongside the industry experts in our Brain Trust, receive thousands of submissions for newly launched products throughout the year, and spend months testing the latest and greatest to cut through the clutter. When you see our NewBeauty Award seal—whether shopping for beauty online, in store, or while seeking the top aesthetic treatments at your doctor’s office—you can rest assured it is a top product.


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