Pinterest is on a mission to diversify its platform and, if yesterday’s new feature is any indication, they’re doing an awesome job.
According to Wired, the company realized it was taking “specific keywords to find hair, makeup, or fashion ideas showing women who weren’t white” and “in some cases, the level of specification meant a person couldn’t find what they were searching for at all.”
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“We were thinking, how we can look at our database of pins and make sure we were in some way matching and labeling content across different groups of people?” Candice Morgan, head of inclusion and diversity, told Wired.
The answer: Users can now find beauty ideas and products for different skin tones via an inclusive search feature.
“We’ve heard from Pinners that it’s not always easy to find the most relevant ideas among the 8 billion beauty and hair Pins on our site,” the brand said in a release. “That’s why we’re rolling out a way to customize your beauty search results by a skin tone range. As you search for makeup tutorials, hairstyles and more, you can select from four palettes to narrow your search. Each palette represents a range of skin tones.”
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