Scroll through to see five new beauty innovations from around the world.
The andiroba tree—one of the most popular in the Amazon—produces a golden oil that’s known as a “miracle oil” in Brazil due to its therapeutic effects. It’s also the star in this shower staple, which maintains skin’s natural pH as it gently cleanses. “Traditional people in Brazil turn to andiroba to treat a long list of problems, such as bee stings, arthritis and muscle fatigue,” says Maria Eduarda de Sá Cavalcanti, general manager of Natura. “Inspired by its widespread use, in 2000, Natura began research to use the active ingredient in its formulas, and from the studies, body and shower products were developed.”
Oralne Pure Defense ($65)
“Anti-pollution cosmetics are one of the fastest-growing beauty categories in France,” says Elisa Giraudi, CEO of Orlane U.S. “Our research team has discovered a rare, antioxidant-rich plant called imperial alpine flower that is harvested in the French Alps at an altitude of more than 1,500 meters, where the air and water are the purest.” Not only does this cream—infused with the key ingredient—protect skin from free radicals caused by environmental aggressors like pollution, but it also helps regenerate cells in areas of existing damage for a younger-looking complexion overall.
The luxurious Swiss caviar and cellular complex that skyrocketed the brand to fame in 1998 is now being used in a face oil for the first time. “We’ve reached a new milestone in our caviar science and identified an unexpected component of caviar—a retinol that occurs naturally within it—that thrives at night,” explains Jacqueline Hill, La Prairie’s director of strategic innovation and science. “It works in conjunction with our skin’s circadian rhythm and helps improve collagen synthesis for lifting and firming benefits. In clinical trials, we recorded a 60-percent increase in skin firmness and a 55-percent increase in smoothness after 12 weeks.”
Maria Karr, founder of Russian beauty e-tailer Rumore Beauty, says the hero in this body scrub formula is Saki salt sourced from lake Saki near the Black Sea on the border of Russia. “Each salt crystal contains 83 natural elements that have been known for their healing and wellness-promoting benefits, and they dissolve when massaged into the body, helping to smooth and soften skin,” she explains, noting that deep exfoliation plays an integral part in the country’s beauty rituals. “There’s a big focus on natural, local ingredients and formulas made to mimic the home remedies our grandmothers once made.” The scrub also contains cedar shell powder, a rich blend of oils, and acne-fighting salicylic acid (those with oily skin can use it on their face, too).
“In Japan, many brands have launched face oils as ‘boosters,’ which are meant to be used after cleansing and before toner, or ‘lotion’ as we call it there,” says Hinako Sugioka, marketing and product development expert for Shikō Beauty Collective. “This is a more concentrated version of the brand’s popular Lala Vie Oil in Lotion formula, and works as a booster, an oil, a lotion, a serum and a moisturizer in one. And because it’s an oil, it also helps to soften the skin, and the softer the skin, the better it can absorb key ingredients like Inca omega oil, camelina sativa seed oil and golden chamomile extract.” Sugioka also raves about the texture: “Despite the high oil content, it’s silky-smooth and not sticky at all.” And though it’s brand-new to the U.S., the unique formula has already won several beauty awards in Japan.
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