When Huda Kattan launches a product, you pay attention. When Huda Kattan launches a mascara, you evidently break the internet.
Meet the ultra-black, dual-ended, double-formula Huda Beauty Legit Lashes Mascara ($31). According to the brand, it’s the biggest new product intro for them ever and it racked up a waitlist of more than 14,000 people when it launched. It’s been sold out for a bit now at HudaBeauty.com, but it’s coming back in a roll-out-the-red-carpet-worthy (or just set-you-alarm-early) restock starting tomorrow morning.
Huda herself posted a pretty striking “after” pic on social media back in May, showcasing some serious sans-curler length, volume and “fake” lash effect.
It also does a number for the rest of us regular folk—even the ones who have been going “makeup light” for the past couple of months. I literally have not applied mascara since March and one swipe on each eye left everyone in my household commenting on command with, “You wore makeup today!”
It’s lightweight, but effective and really does deliver that fuller, bigger, better lash look without a whole lot of effort. Plus, it stays put, yet isn’t impossible to wash off at the end of the day. Kudos, Huda, you’re worth the wait.
