10 Things You Should Know About Those Instagram-Famous Vitamins You're Seeing Everywhere

Photo Credits: Ritual

The vitamin world can be incredibly intimidating. Whether you're at a pharmacy, Target or shopping online, the options are endless and the labels are confusing. Then when you finally get the one (or five) your doctor recommended, they smell terrible, they're tough to swallow or they don't actually make you feel any different. It's about time someone figured out a better way.

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Enter Ritual Essential for Women, a "reinvention of the multivitamin" that lives up to the hype. You may have seen them on Instagram and thought, "They look cool, but do they actually work?" Well I put them to the test for 30 days, and I'm happy to report, they do. Here are 10 reasons why they're better than any other multivitamin I've tried:

1. Before you even open the bottle, you'll notice the vitamins are transparent, so you can see the tiny beadlets and oil inside them, which is a cool concept in and of itself, but there's a scientific reason behind it. After speaking to Dr. Luke Bucci, head of R&D at Ritual, I learned that "beadlets in oil" is a totally new delivery system for multivitamins, and works to keep the dry ingredients (minerals) separated from the oily ingredients (omega-3s and vitamin D), so they are absorbed better and "don't beat up on each other in the pill itself."


2. The brand has created a subscription service so a new supply comes each month. How many times have you run out of a vitamin and then don't have time to get to the store to replenish it? Every time you do this (I'm totally guilty of this, too), it means your body goes without those nutrients for however many days and breaks its cycle.

3. In your first monthly shipment, you also receive a small, 21-day chart (Ritual believes it takes 21 days to build a habit) and cute stickers—put a sticker on each day—so you can keep track of all the days you took your vitamins. I kept mine on my fridge, and when I made my tea at night, it reminded me to take my vitamins. Now it's just part of my routine.

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4. There's no extra junk hiding in them, such as artificial colors, titanium dioxide or plastics. Dr. Bucci also taught me about an ingredient called bug doot (shellac) that's used in some vitamin formulations to make the capsules shiny. What? Ritual isn't made with anything like that.

5. They don't upset my stomach. Ritual's delayed-release capsules don't release in your stomach, but rather in the absorptive part of your gut for maximum absorption without nausea. It's convenient because you can take them (two a day) with or without food, and in the morning or at night.

6. They taste like mint, which is one of my favorite things about them. Open the bottle and it smells so minty fresh—I like breathing in the scent from the bottle when I take my vitamins each day—and the minty flavor lingers in your mouth for a few minutes after taking them. The reason? There's a clear, food-grade insert in the bottle that's infused with peppermint to give the vitamins a minty scent instead of a fishy one, which would normally result from the algae oil that's included in the formula.

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7. The ingredients are smart and minimal. After thorough research, the brand settled on nine essential nutrients it thought women didn't get enough of, or often got the wrong kind of. Other popular multivitamins contain more than 40 ingredients, but Ritual believes many of those are unnecessary and usually added in such small amounts that they don't actually have an effect. According to Dr. Bucci, each ingredient—iron, boron, magnesium, omega-3, MTHF (folate), and vitamins B12, D3, E and K2—is in its food-identical, bioidentical, cell-identical, nature identical form. Plus, you can see detailed information about each ingredient, including where it was sourced and manufactured, on the brand's website.

8. They give me a noticeable energy boost. Between the two- and three-week mark, I felt an increase in energy without changing anything else in my routine. I typically begin to drag around 4 p.m. each day, and I haven't experienced this nearly as often since beginning this regimen.

9. They're easy to swallow. A plus for any vitamin!

10. They make my skin look healthier. No they haven't made my fine lines or melasma disappear (I wish!), but the dullness I usually experience a few times a month isn't as visible to me.

Although they aren't necessarily cheap compared to other multivitamins—a one-month supply costs $30—they take the guesswork out of a wellness category that's typically difficult to decipher and combine everything you need into one pretty little pill. To me, that's well worth it.

  • Angela
    Posted on

    @Robin The beadlets in these vitamins are not the same things as the microbeads you're talking about. The Microbead-Free Waters Act of 2015 that Obama put through was for the plastic microbeads you often find in "exfoliating" products like face scrubs and body washes. The beadlets in Ritual are the dry ingredients/minerals you're meant to ingest. If they were plastic, it wouldn't really be much of a vitamin, would it?

  • M.G.L
    Posted on

    I’m really bad taking pills, my last vitamin pack came with 4 pills, leaving everything to just one sounds good to me. I was trying to check reviews over Ritual and I think I’m ready to give them a try 😄

  • Robin
    Posted on

    They lost me at beadlets. Obama banned microbeads because they don't dissolve. How would ingesting the,m be any different. Another thing, is this person a doctor or just some random vitaminnie with blog???

  • Jodi
    Posted on

    I just ordered we shall see................

  • Nicole Riel
    Posted on

    I have now been taking these vitamins (recommended by a friend who’s an RN and was referred to them by an MD) for a month. I never expected to feel such a difference in my energy. Not to mention the mental clarity, and I haven’t struggled with my super slow digestive system. The 30$ a month is no loss compared to the gain of feeling 10 years younger!

  • Jenn
    Posted on

    I just wish they made a version for those of us who are unable to swallow pills at all. Would love to try them. Maybe eventually!

  • Nicole Carriere
    Posted on

    I have been using these for about 3 months and love them. I notice an energy boost, feel like my digestion is better and overall mood. My husband even noticed and makes sure I take them. I have tried several vitamins and all make me feel nauseous and I never notice a real difference, not with these. I can take them on an empty stomach and feel fine. I highly recommend.

  • Sammi
    Posted on

    Been eyeing these for a few days now and was trying to find out a comparison size for them because they look quite big but I can’t actually tell. Either way I am hoping to give them a try. My current vitamins are a hard, horrible tasting giant pill that scratches my throat the whole way down. Even if these are big they’re way better than a non capsule form! Can’t wait to try them!

  • Melisa
    Posted on

    As I understand/read the capsules are coated to make it to the small intestine for absorption so taking it at night is not going to give you energy due to the timed release of digestion. If you take them consistently (daily and timely) your body should get used to the nutrients. I don't believe the product is intended to create substantial feelings of energy but rather, an overall sense of well being. JMO. :)

  • C M
    Posted on

    I've tried many vitamins. I've been taking theses for a couple of months now. I love them. The higher energy level feels natural and the mental clarity and boost in my memory is amazing.

  • Steph
    Posted on

    I have been taking these for about 6 months. I noticed a change within the first couple of weeks in my energy level. I wasn’t dragging in the afternoons. Another MAJOR (for me) noticable benefit from taking these vitamins is that I am not losing hair like I was before. I would have a handful of hair after washing my hair and now it’s would I would consider a “normal” amount of daily hair loss. Even though these aren’t in any way advertised to have anything to do with helping with hair loss, I am ecstatic about the very noticeable changes I’ve seen in that area.

  • kaycee
    Posted on

    A noticeable energy boost after about a week...and the mental clarity and focus has been a game-changer for my career.

  • shilea wilson
    Posted on

    So the vitamin is supposed to make you feel great yet you take it at night? Your vitamins should make you feel amazing and be giving you energy, so if you can take a vitamin at night and then go to sleep it's not working properly, you are not absorbing the vitamins and minerals into your body. You're just buying expensive urine...

  • Tamiqua Bryson
    Posted on

    Thanks for this insight. Been wanting to give them a try. I just may try them now.

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