There’s a lot of talk about self-care and wellness in the beauty space, but how often do we see practical, beneficial initiatives from brands that tout the importance of mental health? May is Mental Health Awareness Month, and some of our favorite brands have unique offerings during the month, while others donate to related non-profits year-round. These are the brands we love that love supporting mental health awareness.
Saks Fifth Avenue
Mental health advocate, author and wellness influencer Yasmine Cheyenne teamed up with Saks Fifth Avenue to curate an assortment of beauty and wellness products that encourage positive well-being. The curated list of over 140 products will see 10 percent of sales go to non-profits in the mental health space. Products from Briogeo, Esker, Aesop, Furtuna Skin, Dior, Dr. Barbara Sturm, Diptyque, Jo Malone, Vitruvi and more are included in the participating products.
Alo Moves is determined to get you into a healthy habit this Mental Health Awareness Month. During all 31 days of May, access all of Alo Moves for free. Alo Moves has workouts and mindfulness practices available at your fingertips anytime. They’re constantly adding cool new options, so there is something for everyone.
Selena Gomez has been very open about her struggles with mental health, so it’s fitting that she’s using her beauty brand to help a cause close to home. Rare Beauty donates one percent of all sales to the Rare Impact Fund, which aims to increase access to mental health services for young people worldwide.
Philosophy was way ahead of the curve. In 2014 the brand created its Hope & Grace initiative. Every Philosophy purchase helps support community-based initiatives to improve the mental health of women, with over $5.8 million in donations in the past nine years.
Maybelline Brave Together aims to support those experiencing anxiety and depression. The brand partnered with mental health experts to create supportive tools like spotting signs and how to practice self-care. The site has tons of useful resources to sift through. Additionally, the brand says they’re committed to raising $10 million and supporting one million conversations in five years.
A.P. Chem is all about mental health all year long. The products are heavily science-backed and feature clever and apt names like EYEahuasca Enlightening Treatment ($85) and DOPEamine Uplifting & Smoothing Serum ($125). The brand has made itself a platform to illuminate both classic and alternative treatments for mental and physical health. A.P. Chem partners with The Ketamine Fund—a non-profit that provides free ketamine treatment to veterans with PTSD.
Bubble Skincare believes taking care of your mental health should be as common and accessible as caring for your skin. The brand donates one percent of proceeds to various non-profit organizations that provide emotional support to teens and young adults. They also partner with BetterHelp. You can get 50 percent off your first month of affordable online counseling through Bubble.