amika

amika launch

This New Overnight Treatment Mask Completely Changed My Long Dead Hair

By Allie Hogan February 25, 2025
Amika’s new Midnight Mender and my silk pillowcase are now best friends.
Madison Lecroy

The $55 Hair Scrub Madison LeCroy Loves for Hair Growth

By Marisa Petrarca February 6, 2025
She’s got a more budget-friendly favorite, too.
Sephora 2025 birthday gifts

Sephora Just Revealed Its Free 2025 Birthday Gifts—and They’re Perfect

By Marisa Petrarca January 3, 2025
Featuring Summer Fridays, Makeup by Mario, Laneige and more!

The Best New Hair-Care Products Launching in September

By Olivia Wohlner September 2, 2021
Hair talk.

The Best New Hair-Care Products Launching in August

By Olivia Wohlner August 19, 2021
Our strands are excited.
NewBeauty cover with reflection

Give the Gift of Luxury

NewBeauty uses cookies for various reasons, including to analyze and improve its content and advertising. Please review our Privacy Policy and Terms of Use for more about how we use this data. By continuing to use this site, you agree to these policies.