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The Hair Brand Behind Hollywood’s Viral Looks Is Now at Ulta
By Liz RitterDecember 5, 2025
It’s in the “it-girl kits.”

Camel Coat Blond is Your Subtle, Rich Girl Shade for Fall
By Rowan LynamSeptember 5, 2025
Maybe she’s born this way, maybe it’s camel coat blond.

Need Moisture? These Products for Low Porosity Hair Are a Must-Have
By Rowan LynamAugust 8, 2025
Lock in moisture, seal in your good hair day.

This New Overnight Treatment Mask Completely Changed My Long Dead Hair
By Allie HoganFebruary 25, 2025

The $55 Hair Scrub Madison LeCroy Loves for Hair Growth
By Marisa PetrarcaFebruary 6, 2025

Sephora Just Revealed Its Free 2025 Birthday Gifts—and They’re Perfect
By Marisa PetrarcaJanuary 3, 2025

Antioxidants Have Come to Hair Products, These Are Our Favorites
By Rowan LynamNovember 22, 2024

Exclusive: Snooki Wants to Bring Back the Poof, But There’s One Style She’ll Never Do Again
By Allie HoganAugust 17, 2024
Plus, the treatment that helps smooth her “fuzzy face.”

The Best Hair-Care Products Launching in January
By Olivia WohlnerJanuary 25, 2022
Your hair needs some self-care and relaxation, too!

The Best Hair-Care Products Launching in November
By Olivia WohlnerNovember 30, 2021
A solid mix of drugstore and high-end launches.

The Best New Hair-Care Products Launching in September
By Olivia WohlnerSeptember 2, 2021

The Best New Hair-Care Products Launching in August
By Olivia WohlnerAugust 19, 2021