Finding the perfect mascara is like finding a good friend; tough to come across, but once you do, you hold on tight. Although, if you’re a mascara junkie like us, you know there’s no such thing as trying out too many lash products. So, whether you’re searching for your holy grail or just adding a new addition to your ever-growing collection, here’s the most recent mascara launches you’re sure to love.
You May Also Like: This Lash Product Dramatically Changed My Beauty Routine
YSL Mascara Volume Effet Faux Cils ($29)
Whether you choose deep black or super-chic navy—or brown, purple or burgundy!—a single coat transforms thin, brittle-looking lashes into thick (not clumpy) and fanned-out lashes that are nothing short of red-carpet worthy.
MILK Makeup Kush Waterproof Mascara ($24)
The same shine-boosting hemp-derived cannabis seed oil found in the brand’s original Kush mascara continues to nourish lashes in this new waterproof formula that hugs every last lash for high-impact volume—minus any smudging.
Kat Von D Go Big or Go Home Mascara ($23)
This totally vegan formula is brimming with plant-based waxes—think olive and sunflower oils instead of the mainstay beeswax—and ultra-black pigment for fluffy yet show-stopping thickness.
Tom Ford Extreme Bad Ass Mascara ($46)
Want lashes that finally stand up to humidity? This everything-proof mascara delivers with help from the asymmetrical brush that works to fan lashes out for a full panoramic effect that lasts until you remove it.
CoverGirl Flourish by Lash Blast Mascara ($7)
This new addition to CoverGirl’s robust mascara repertoire boasts the same volumizing and separating brush as their classic orange tube. However, this one includes a twist on the formula, using avocado, coconut and papaya oils for plush, nourished healthy lashes.
NARS Climax Mascara ($24)
Thanks to this mascara’s Lash Moisture Complex, stiff, weighed-down lashes are a thing of the past. The brand-new, whipped, creamy formula packs all the volume and lift with zero clumps or heaviness.
Essence Volume Hero Mascara ($5)
Essence proves bigger actually is better with its newest mascara that features an oversized brush with comb-like bristles for maximum separation and intense volume from corner to corner.
Charlotte Tilbury Legendary Lashes Volume 2 Mascara ($32)
Like the original, this new formula contains conditioning oils, but it’s improved with long-wear capability and mind-blowing volume by 507 percent with just one swipe.
Shiseido ImperialLash MascaraInk ($25)
Inspired by Japanese elements, this new launch features an ink-like formula similar to that used in calligraphy for ultra-rich, black lashes that have a brilliant vinyl finish. Pair this with patented silicone bristles and a crown tip that grips lashes with just one swipe and mega volume with clear separation is the result.
bareMinerals Lashtopia Mascara ($19)
This mascara promises 10 times the lash volume all while being smudge-, clump- and flake-resistant for all-day wear. The brush also contains more than 600 staggered bristles to fan out your lashes with the brand’s blackest formula yet.
Smashbox Super Fan Mascara ($19)
When Lilly Singh a.k.a. iisuperwomanii is the face behind a product, you know it’s good. With a 360-degree precision brush and lightweight, buildable formula, you can expect perfectly fanned-out lashes for up to 12 hours.
Milk Makeup Kush Mascara ($24)
Want thick, healthy lashes even after you remove your mascara? Here’s your answer: The cannabis oil-infused vegan formula conditions and nourishes the lashes while hollow, heart-shaped fibers build the lashes gradually without looking fake and clumpy.
Lashfood Ultra Rich Volumizing Mascara ($20)
Clean beauty doesn’t have to mean boring (or ineffective!) products. Thanks to a patented Phyto-Medic Complex of herb extracts to strengthen the lash follicles coupled with rice bran to expand and boost volume, you can expect thicker, healthier lashes over time.