Data Shows This $12 Product Is the Top-Selling Drugstore Foundation of 2018 So Far

Data Shows This $12 Product Is the Top-Selling Drugstore Foundation of 2018 So Far featured image
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Makeup artists always keep a full-coverage foundation in their kits to cover everything from acne to discoloration. And when a new one launches, and it’s really good, makeup artists and beauty gurus alike go gaga. That’s the case with Maybelline New York’s SuperStay Full Coverage Foundation, which launched late last year and has become a staple for both pros and consumers. 

And now, new Nielsen is revealing that the long-wear, matte formula is the number-one new foundation launch of 2018 so far, based on data for unit sales of foundations launched in food, drug and major discount retailers between November 2017 and April 2018.

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Three reasons why it’s so beloved: it lasts up to 24 hours, it covers everything you want it to without looking dry and cakey, and it comes in 16 shades that work for a variety of skin tones (the brand is also launching eight more shades at Ulta in July!). Oh, and did we mention it’s only $12?

It’s thick, so a little goes a long way—I like to apply it with a beautyblender or a foundation brush—and it really is superior in the camouflaging department. You can hide all the imperfections that bother you, but your skin will still look like skin.

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