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Telescopic Lift: Why This $15 Mascara Is Going Viral at Warp Speed

Telescopic Lift: Why This $15 Mascara Is Going Viral at Warp Speed featured image

When it comes to TikTok content creators, the biggest name in beauty is Mikayla Nogueira, the makeup artist and former Ulta employee who blew up during the app’s pandemic-era boom. In her latest review, she marvels at the power of L’Oreal’s Telescopic Lift Washable Mascara ($15), and fans are accusing her of using false lashes to boost her review of the Telescopic Mascara.

@deestinylynn

Who you tryna fool girl??? 😅🥴🥴 This is why I don’t trust influencers who get paid product 🤣 #greenscreen #greenscreenvideo @mikaylanogueira #mikaylanogueira #makeuptutorial #makeupreview #mikayladrama #fyp #foryou #viral #transition #fake

♬ original sound – Destiny Lynn

To respond to the controversy, hundreds of creators flooded the app’s For You Page with their own reviews of the Telescopic Mascara to test Nogueira’s claims. Ironically, many came back with praises for the lengthening formula, creating a viral moment for the product despite the growing drama.

@thelipsticklesbians

Replying to @ellenoula hi Family!! Are we ready for @lorealparis Telescopic Lift mascara application and evaluation? I’m about to walk you through 3 parts and a deep explanation of how to use this mascara and what type of lashes and lash style this is ideal for. I even show you my way to coat and comb the lashes, which I really enjoyed about the mascara. So follow along the 3 part journey to see the final application on both eyes. Let’s just say, so far, I’m impressed. #telescopicmascara #telescopiclift #lorealtelescopic #lengtheningmascara #drugstoremascara #mascarahacks #mascarareview #makeup #makeuptok

♬ original sound – The Lipstick Lesbians

Product developer and educator Alexis Androulakis, who spends a lot of time analyzing new product formulations on social media, noted that this mascara is the first to market itself using millimeters, a measurement commonly used with lash extensions. “If you’ve ever gotten eyelash extensions you know it’s +10, +13, +16, so this [+5mm] is half of what eyelash extensions promise you at the base level of the length of the lash,” she explained in a video.

Androulakis isn’t the only one taking the drugstore mascara for a spin. Bethenny Frankel, James Charles and Jeffree Star all hopped on their accounts to give their own “honest” reviews of the Telescopic mascara formula. Despite the influencer hoopla, the consensus is largely positive. Will it replace your Ardell whisper lashes? No. However, the Telescopic mascara shows it does the job with in each video review, making it worth all the controversy.

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