tiktok

The Viral TikTok Beauty Brands and Products You Actually Need

By Rowan Lynam April 4, 2025
Top performers on the app that live up to the hype.
diaper cream

This Dermatologist Puts Diaper Cream on Her Face, and You Should Too

By Allie Hogan February 11, 2025
“I make myself look like Mrs. Doubtfire or a Magnolia buttercream cupcake."
Front view of a black woman embracing her natural self in a portrait shot against a white background.

The Best Products for TikTok’s ‘Unrecognizable’ Makeup Look

By Isabelle Buneo January 22, 2025
A whole new you.
miss-dior-solid-perfume

Solid Perfume Is One of the Biggest Fragrance Trends for 2025

By Britt Fallon December 10, 2024
We're obsessed!
two fragrance bottles and shadows

Why Fragrance Is Dominating the Beauty Industry This Holiday Season

By Isabelle Buneo November 27, 2024
Look good, smell good.
tiktok shop copy

TikTok’s Popular Plastic Surgeon Says This Video Sparked an Ethics Inquiry

By Tatiana Bido November 15, 2024
And his followers say it's “ridiculous.”
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