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miss-dior-solid-perfume

Solid Perfume Is One of the Biggest Fragrance Trends for 2025

By Britt Fallon December 10, 2024

We're obsessed!

two fragrance bottles and shadows

Why Fragrance Is Dominating the Beauty Industry This Holiday Season

By Isabelle Buneo November 27, 2024

Look good, smell good.

tiktok shop copy

TikTok’s Popular Plastic Surgeon Says This Video Sparked an Ethics Inquiry

By Tatiana Bido November 15, 2024

And his followers say it's “ridiculous.”

Is TikTok’s Contrast Theory the Key to Makeup Perfection?

paula's choice bha toner review

Why TikTok’s Viral Toner Pad Trend Is Worth the Hype

Woman with wet slicked back hair in bathtub

Mythbusting the Biggest TikTok Skin-Care Trends We’ve Seen in 2024

woman brushing hair with pink hairbrush

TikTok’s Viral Thermal Brush Is the Secret to Your Best Blowout

campbell puckett pookie

The Products Pookie Uses to Stay Looking Fire During Pregnancy

By Allie Hogan September 9, 2024

Including a "lazy pregnant girl" hair hack.

cosmetics bag open to show various makeup

Beauty Essentials

This Is the Most Popular Beauty Brand on TikTok Shop

By Isabelle Buneo September 4, 2024

Are you surprised?

woman in a pool overlooking the ocean

Blue Mind Theory: The Water-Based Wellness Trend Taking Over TikTok

By Allie Hogan September 4, 2024

The good kind of blues.

woman with pretty makeup with dark hair wearing a sheer black blouse with hands above her head

Blush Blindness: When Did Too Much Blush Become An Issue?

Various beauty products on an off-white to beige background

10 Must-Have Products for a ‘Very Demure’ Beauty Routine

liquid bronzer

The Internet Convinced Me to Ditch Under-Eye Concealer for Bronzer

How To Use a Chin Strap, According To Experts

woman with clay mask on face

What’s The Deal With TikTok’s Morning Shed Trend?

side by side image of Sydney Sweeney and Ayo Edebiri

Butterfly Cut: The Haircut the Internet Can’t Get Enough Of

I Tinted My Brows With Beard Dye And I’m Never Looking Back

Sephora

Sorry, Most of Those TikTok-Viral Sephora ‘Secrets’ Aren’t Legit

airbrush eyebrows

Airbrush Eyebrows: The Answer to Semi-Permanent, Natural-Looking Brows?

ava phillippe

Ava Phillippe, Reese Witherspoon’s Daughter, Responds to Body-Shamers

tiktok shop copy

How to TikTok Shop Safely

acne influencers

Top Influencers to Follow if You Have Acne

nasal spray rosacea

This Rosacea Nasal-Spray Hack Is Actually Dermatologist-Approved

This $10 Lipstick Is Selling Out for Looking Good on Everyone

no filler plump lips on tiktok

TikTok Claims This Lip Treatment Is the Secret to Fuller Lips

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