tiktok

The Viral TikTok Beauty Brands and Products You Actually Need

By Rowan Lynam April 4, 2025

Top performers on the app that live up to the hype.

diaper cream

This Dermatologist Puts Diaper Cream on Her Face, and You Should Too

By Allie Hogan February 11, 2025

“I make myself look like Mrs. Doubtfire or a Magnolia buttercream cupcake."

Front view of a black woman embracing her natural self in a portrait shot against a white background.

The Best Products for TikTok’s ‘Unrecognizable’ Makeup Look

By Isabelle Buneo January 22, 2025

A whole new you.

Hairstylist Debunks TikTok’s Upside Down Hair Washing ‘Hack’

various lipsticks on beige background

12 Lipsticks That Complement the No-Mascara Trend

These TikTok Smile Trends Are Actually Making Your Teeth Worse

close view of woman's manicured hand on her face

These Are the Most Popular Nail Polish Colors on TikTok

miss-dior-solid-perfume

Solid Perfume Is One of the Biggest Fragrance Trends for 2025

By Britt Fallon December 10, 2024

We're obsessed!

two fragrance bottles and shadows

Why Fragrance Is Dominating the Beauty Industry This Holiday Season

By Isabelle Buneo November 27, 2024

Look good, smell good.

tiktok shop copy

TikTok’s Popular Plastic Surgeon Says This Video Sparked an Ethics Inquiry

By Tatiana Bido November 15, 2024

And his followers say it's “ridiculous.”

Is TikTok’s Contrast Theory the Key to Makeup Perfection?

paula's choice bha toner review

Why TikTok’s Viral Toner Pad Trend Is Worth the Hype

Woman with wet slicked back hair in bathtub

Mythbusting the Biggest TikTok Skin-Care Trends We’ve Seen in 2024

woman brushing hair with pink hairbrush

TikTok’s Viral Thermal Brush Is the Secret to Your Best Blowout

campbell puckett pookie

The Products Pookie Uses to Stay Looking Fire During Pregnancy

cosmetics bag open to show various makeup

This Is the Most Popular Beauty Brand on TikTok Shop

woman in a pool overlooking the ocean

Blue Mind Theory: The Water-Based Wellness Trend Taking Over TikTok

woman with pretty makeup with dark hair wearing a sheer black blouse with hands above her head

Blush Blindness: When Did Too Much Blush Become An Issue?

Various beauty products on an off-white to beige background

10 Must-Have Products for a ‘Very Demure’ Beauty Routine

liquid bronzer

The Internet Convinced Me to Ditch Under-Eye Concealer for Bronzer

How To Use a Chin Strap, According To Experts

woman with clay mask on face

What’s The Deal With TikTok’s Morning Shed Trend?

side by side image of Sydney Sweeney and Ayo Edebiri

Butterfly Cut: The Haircut the Internet Can’t Get Enough Of

I Tinted My Brows With Beard Dye And I’m Never Looking Back

Sephora

Sorry, Most of Those TikTok-Viral Sephora ‘Secrets’ Aren’t Legit

airbrush eyebrows

Airbrush Eyebrows: The Answer to Semi-Permanent, Natural-Looking Brows?

ava phillippe

Ava Phillippe, Reese Witherspoon’s Daughter, Responds to Body-Shamers

tiktok shop copy

How to TikTok Shop Safely

acne influencers

Top Influencers to Follow if You Have Acne

nasal spray rosacea

This Rosacea Nasal-Spray Hack Is Actually Dermatologist-Approved

This $10 Lipstick Is Selling Out for Looking Good on Everyone

no filler plump lips on tiktok

TikTok Claims This Lip Treatment Is the Secret to Fuller Lips

Russian manicure

Is the Trendy Russian Manicure a Recipe for Disaster?

kylie jenner bronzer highlighter

The Exact Bronzer Kylie Jenner Uses to Achieve Her ‘Bronzy Glowy Glam’

visual weight

Visual Weight: What It Means and How To Determine Yours

sports bras

Do Sports Bras Cause Cancer?

Mikayla Nogueira Shares Her Skin-Care Routine: “My Skin Looks the Best it Has My Whole Life”

The 2 Most Popular TikTok Beauty Brands Are Available at the Drugstore

teen skin care

Teen Skin Care: Are Teens Causing Irreparable Skin Damage With Crazy Skin-Care Routines?

bone smashing

Bone Smashing: TikTok’s Latest Jawline-Sculpting Trend Is Horrifying and Dangerous

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