How Chanel’s Latest Mascara Is Making History

By ·
How Chanel’s Latest Mascara Is Making History featured image

Chanel just launched the future of mascara. Dreamt up 11 years ago, the iconic label is finally introducing its 3-D printed wand and is the first to do so. Enter: Le Volume Revolution. 

You May Also Like: 14 Million Women Swear By This Mascara, So the Brand Made it Even Better

And a revolution it is. Aside from being tech-savvy—French 3-D printing company Erpro is behind the design—the launch also makes our lives so much easier. According to the brand, the wand features a honeycomb structure—British Vogue describes it as a “granular texture”—to release the mascara from the wand and onto lashes gradually, instead of all at once. The result: zero clumps, never-ending mascara-dipping or the mess that comes along with it.

As for the formula itself, a cocktail of waxes, polymers and vitamins nourishes lashes while darkening, volumizing and thickening them. Is there anything this futuristic formula can’t do? For now, we’ll have to wait until September to find out. (The product is only available in the U.K. market for now, with a price tag of £28.)

Related Posts

Find a Doctor

Find a NewBeauty "Top Beauty Doctor" Near you

Give the Gift of Luxury

NewBeauty uses cookies for various reasons, including to analyze and improve its content and advertising. Please review our Privacy Policy and Terms of Use for more about how we use this data. By continuing to use this site, you agree to these policies.