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Grey Hair is Trending, Thanks to the Global Movement ‘Grombre’

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Grey Hair is Trending, Thanks to the Global Movement ‘Grombre’ featured image
Photo Credits: Getty Images

Going gray has never looked so good. At least when it comes to @grombre, a trending Instagram account—and global movement—with more than 171,000 followers documenting real women embracing their silver strands. 

Described as “a radical celebration of the natural phenomenon of grey hair”, the page not only shows easy-to-like photos but also includes moving quotes from women on what the hair color means to them. Perhaps it’s accepting aging or perhaps it’s a battle scar from going through life’s toughest moments—each story has a personal flair. Scroll through and you’ll find women of all ages telling their truth. 

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And for a deeper dive into the world of gray hair, there’s grombre.com, which includes Sezuhn (sea-son), “a blog that broadens to consider seasons of life.” Grombre was founded by Martha Truslow Smith, a 28-year-old creative who came up with the idea in 2016 to help her through her own hair transition. The goal of it all? To create a community where people can feel comfortable opening up on topics from aging, beauty standards, cultural perceptions, to the power of self-acceptance

According to Pinterest, stats show that “short grey hair” is the top trending hair-related search term for women over 40 after Jane Fonda debuted her silver pixie. As the world changes, so are social norms. And seeing the younger generation featured on Grombre is another step towards redefining the idea of beauty. Like one of Grombre’s motivational quotes, “Why be ashamed of the unique qualities that make you beautifully you?”

Here, a few snapshots and stories from @grombre in all its glory.

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“Last year, my husband and I quit our jobs, sold our home and all our possessions and bought one way tickets to Asia to travel around the world with our two daughters for a year. We both were consumed by jobs that demanded more time at work than with our children or pursuing things that we were passionate about. We decided to make some sweeping changes in order to spend more time together as a family. I knew that I would not be able to keep up with dyeing my hair while traveling, so I stopped dyeing right before we left. But as I moved through the transition process, I struggled a bit with deeply ingrained notions about ‘going gray’ in our culture. These beauty myths kept me stuck in a trance of unworthiness for decades, perpetuating a cycle of dyeing my hair every few weeks out of fear of appearing ‘older.’ On those days where I question things, I have learned to sit in those moments of doubt and uncertainty and work my way through them, recognizing that they are not truths, only myths perpetuated by the beauty and ‘anti-aging’ industry that has a huge financial incentive in keeping women stuck in a shame cycle about aging. I’m glad I stuck with it, because after 10 months, I’ve discovered that my silver hair does not make me look ‘older’; in fact, it looks much more natural and complements my skin tone. I’m embracing this new season of my life instead of fighting against it. Part of this process has involved letting go of others’ opinions and the cultural narrative that has told us that women aging is a negative thing. This last year has involved taking risks, questioning assumptions, reclaiming my power and embracing my true self. I’m immensely grateful to be living a life that feels more authentic, both inside and out.” @vagabond_family_ #grombre #gogrombre

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“I found my first grey at 24. I had just dyed my hair dark brown after my wedding and there it was. This little bright white strand of glitter sticking right out of the top of my head. I remember thinking at the time "WTF IM ONLY 24 MY LIFE IS JUST STARTING!!". But there it was. Staring right back at me saying "YOU'RE OLD". I wasn't old. And I'm not now. But we're taught that greying means ageing and all of this means we're old. And being old means we're boring and slow and have dinner at 4pm. Of course it didn't stop there. These dreaded silver hairs kept coming and I kept dyeing them away. I remember my mother doing the same when she was about 40. I remember as a child her complaining about this "greyness". I didn't see her natural hair colour again for 20 years. When I did it was a shocking bright white. It had lost its curl (that was she was famous for) and all its pigment. My sister and I had convinced her to stop dyeing her hair after suffering some hair loss. I remember my first thought being "I hope my hair looks like that when I go grey". What I decided then was that I would not put myself through the decades of stress and cover-up. I would be different. I would be brave. I would let myself age. What I didn't know then was that this no dye ageing process would start at 35. When I was a kid only hippies and the no-makeup moms were grey that early. Fast forward to today. I haven't dyed my hair in over a year and my current colour is best described as #greyishblond. I'm greying exactly like my father -early and streaked from my upper temples- and I've connected with some really amazing women who are doing the same.” @greyishblonde #grombre #gogrombre

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“My grays started showing at age 35. White roots didn't go well with Asian black hair. It required dyeing my hair every 3 weeks, at the least. I planned on going gray at age 60. But my husband’s near-death event in October, 2015 changed my perspective. As I cared for him while he recovered from a massive heart attack and a stroke, I asked myself how could I even worry about getting my hair colored while he struggled to regain his strength and energy? Once I decided to go gray, I was determined to get it done as fast as possible. In December, 2015, I got an uber-short pixie, shaved back and all. I have to wear suits for my job, and going to court rocking a reverse ombre took a lot of courage. People would literally do a second look and then they would stare for a long time at my hair. But then as the months went by, the stares changed to ‘I love your hair’, ‘What shade of color do you use, I’d like to get it, too’. Some would even come up to me and ask if they could touch my hair. It took 9 months to get rid of the color. It’s been 4 years since that first pixie/shaved hair. My hair feels soft and silky now. I still get comments that ‘You need to or you must color your hair, you’re too young to have gray hair’. But I note that they’re coming from people who are coloring their hair. And to them I say – No, thank you. I am okay with my grays and my wrinkles and my sun spots. Life is too short to worry about growing old. This is me and I am happy being me.” @going_gray_agunday #grombre #gogrombre

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Yesterday I took my mom (swipe, and she’s the silver #hairgoals beauty) to @pozasalon to go see my girl, Zahava, and re-evaluate her cut and style. Instead of getting a new cut yesterday, they devised a plan that required a few more weeks of growth… so…. guess who got a surprise, MUCH needed new cut and style, instead? 🙋‍♀️ . . I love it, and for a few reasons. Before diving into any technicalities, Zahava took time to listen to me, asking what I liked (and didn’t like) about my current hair. She took time to run her fingers through it, checking on its health, looking at where the weight fell, and discussed with me where I’d benefit from some movement. We discussed. She considered my face, my posture, my style and my overall aesthetic before pitching the idea of a sleek, clean bob. I was onboard, and excited to be in the chair of a supportive artist with a clear, reasoned vision for ME, that included me in the process. All the while, Zahava educated me on my hair, or techniques she was using, and why. I felt cared for, listened to, and ultimately, like a work of art, and not just by her, but the entire staff. In my experience, I can’t say I’ve left other salons who struck such a balance of care across the board… and shouldn’t it be that way? . . Go find your Zahava. You’re worth it. (Or, tag your Zahava below and let them know how much they mean.) . . Swipe to see the process, and my before photo of my hair. 💛 to the @pozasalon team, and shout out to Ashley for that week-making head massage. Love, (Martha) Grombre. #grombre #gogrombre

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