Going gray has never looked so good. At least when it comes to @grombre, a trending Instagram account—and global movement—with more than 171,000 followers documenting real women embracing their silver strands.
Described as “a radical celebration of the natural phenomenon of grey hair”, the page not only shows easy-to-like photos but also includes moving quotes from women on what the hair color means to them. Perhaps it’s accepting aging or perhaps it’s a battle scar from going through life’s toughest moments—each story has a personal flair. Scroll through and you’ll find women of all ages telling their truth.
You May Also Like: This Is Officially the Most Popular Hairstyle for Women Over 40
And for a deeper dive into the world of gray hair, there’s grombre.com, which includes Sezuhn (sea-son), “a blog that broadens to consider seasons of life.” Grombre was founded by Martha Truslow Smith, a 28-year-old creative who came up with the idea in 2016 to help her through her own hair transition. The goal of it all? To create a community where people can feel comfortable opening up on topics from aging, beauty standards, cultural perceptions, to the power of self-acceptance.
According to Pinterest, stats show that “short grey hair” is the top trending hair-related search term for women over 40 after Jane Fonda debuted her silver pixie. As the world changes, so are social norms. And seeing the younger generation featured on Grombre is another step towards redefining the idea of beauty. Like one of Grombre’s motivational quotes, “Why be ashamed of the unique qualities that make you beautifully you?”
Here, a few snapshots and stories from @grombre in all its glory.