If you’ve ever scrolled through one of the Kardashian-Jenner’s Instagram pages you’ve probably seen them donning one of Balmain’s sexy frocks or partying with the French luxury house’s creative director Olivier Rousteing. Between 3.7 million instagram followers and hanging with the likes of Kim Kardashian, Kanye West, Kendall Jenner, Gigi Hadid and J.Lo, Rousteing is famous in his own right.
Regardless of Balmain’s and Rousteing’s popularity, there is one aspect of Balmain that American fans have not yet had the pleasure of being introduced to: Balmain’s Session Spray. The hairspray that is a favorite of another Kardashian-Jenner squad member; celebrity hairstylist Jen Atkin, is offered as a medium-hold hairspray and a strong-hold hairspray and currently not available for sale to a long list of states in the U.S. (New York and California included) thanks to the FDA setting a 55 percent VOC (Volatile Organic Compound) limitation to aerosol sprays—Balmain’s VOC exceeds that limit. The spray is currently only sold in European countries, however, American hair aficianados won’t have to be without access to the hairspray for too much longer because Balmain Hair has come out with a formula specifically for the U.S. that meets FDA regulations.
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In September, the Session Spray Strong and Session Spray Medium will both be available for sale on BalmainHair.com, Net-A-Porter.com and in select salons that carry the Balmain Hair Couture Care & Styling Line, for $38.
Both sprays go on light and deliver long-lasting hold and resistance against humidity, all while nourishing damaged locks with a frizz-free, smooth finish. According to Balmain, the American formula will still provide long-lasting hold, but the product won’t be quite a strong as the higher-pressure European formula.
To set your eyes on the full Balmain Hair Couture Care & Styling line before September, check out the website here.