Just What Exactly Is the AP Toothpaste You’re Seeing All Over Facebook?

Just What Exactly Is the AP Toothpaste You’re Seeing All Over Facebook? featured image

For the past few weeks, every time I log on to Facebook, my feed becomes bombarded with people I actually know promoting a whitening toothpaste known as AP Toothpaste. Considering the fact that I’m pitched on beauty products all day, I quickly glossed over the posts—the last thing I need are friends telling me that I have to buy a product. But as I saw more and more people uploading their before-and-after photos and commenting on how AP-24 Whitening Fluoride Toothpaste ($20) is “life-changing” and “freaking amazing,” I decided to do a little digging and find out what the deal was with this toothpaste.

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Positioned by fans to possibly be the next Rodan + Fields, the vanilla-mint flavored toothpaste works to whiten teeth without peroxide while preventing cavities and plaque formation. The key active ingredients here are sodium monofluorophosphate and AP-24, an exclusive ingredient.

While we have yet to try the product ourselves, the before-and-afters we’ve seen are quite outstanding—take a peek!


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