The Rootist

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Why Fermentation Is the Next Big Thing in Hair Care

By Danielle Fontana Dooley March 4, 2025
Spotlight on: The Rootist.
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This Thinning-Hair Serum Is So Popular It Keeps Selling Out

By Danielle Fontana Dooley December 5, 2024
Here’s why everyone’s obsessed with The Rootist.
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