As if SKIMS and KKW Beauty weren’t enough, Kim Kardashian is adding another feather to her cap with the launch of a brand-new skin-care brand. Announced today, SKKN BY KIM is a nine-product collection that will officially roll out later this month.
The collection, created by Kardashian herself, “was born out of Kim’s dream to bridge the gap between the world’s most renowned dermatological experts and people at home seeking high-performance skincare,” reads a press release. Coty, the beauty conglomerate behind names like Rimmel, Wella and Kylie Cosmetics, will back the line. Kardashian will act as brand founder and CEO.
“Combining Kim’s visionary approach with her knowledge from years of working with global skincare specialists and leading experts at Coty, each product was thoughtfully formulated to care for all skin types, tones, and textures at every stage of maturity. Through active ingredients and technical formulas, SKKN BY KIM offers clinically proven skincare solutions to support the skin’s natural abilities and revitalize the complexion.”
“In all of my business endeavors, I’ve been fueled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance driven – and I have carried this same drive and approach with me into creating a legacy skincare brand,” says Kardashian. “What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it. Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise — and I knew I had to share my learnings. Fueled by years of gathered insights, SKKN BY KIM’s science-backed formulas work together to reactivate skin’s inner potential and inspire confidence. I’m proud to finally be able to share this collection with everyone.”
At launch, the line will consist of nine products: a foaming, non-stripping Cleanser ($43/$37 refill), an acid-filled, enzymatic toner ($45/$38 refill), a “mechanical and enzymatic” Exfoliator ($55/$47 refill), a multimolecular weight Hyaluronic Acid Serum ($90/$77 refill), collagen-boosting Vitamin C8 Serum ($90/$77 serum), a firming Face Cream ($85/$72 refill), moisturizing Eye Cream ($75/$64 refill), vitamin C–infused Oil Drops ($95/$81 refill), and nourishing Night Oil ($95/$81 refill).
“Grounded in the brand’s ethos of sustainability, each product is bottled inside sleek, minimalistic, and refillable packaging. To further reduce the environmental impact, refills are packaged inside eco-friendly materials.”
SKNN BY KIM will launch on June 21 at t 9 a.m. PT / 12 p.m. ET exclusively on SKKNBYKIM.COM.
