Glossier Will Trade You a New Foundation For Your Old One This Weekend

Glossier Will Trade You a New Foundation For Your Old One This Weekend featured image
Getty Images | Glossier

Glossier knows you’re going to love their Stretch Foundation, so much so they’re willing to trade you. From April 6th to April 7th, Glossier will host an in-store foundation trade event across its locations in Soho, Brooklyn, Chicago and LA to introduce people to its skin-loving, hydrating formula.

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The “Trade For Your Shade” event invites you to bring in a bottle of your current foundation and exchange it for Glossier’s Stretch. The flexible formula is available in 32 shades. It boasts a water-based gel-cream formula enriched with potent skin-care actives. Key ingredients include plant-derived squalene and glycerin which help ensure skin remains moisturized throughout wear.

According to an independent study, 9 out of 10 individuals said they’d make the switch for its lightweight formula and long wear. To participate, visit any participating Glossier store during the event. Participants will get their shade matched before and receiving a complimentary foundation. Glossier says they will also responsibly recycle the traded-in foundations as part of its commitment to sustainability. It’s a win-win!

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