Sephora Just Majorly Updated Its Rewards Program
By Julie Ricevuto, Digital Beauty Editor |
Each new year brings inevitable change, and this year change is hitting Sephora in the best way possible. The beauty retailer has just announced that they’re updating the Sephora Beauty Insider program for 2019, and we can’t help but love the news.
The first change to Sephora’s Beauty Insider Program is that members of all three program tiers—Insider, VIB and Rouge—may now choose a free gift during their birthday month (this year, mini sets from brands like Drunk Elephant and Kat Von D Beauty are even available!). But that’s not the only change to Sephora’s birthday perks—special birthday benefits have been announced for VIB and Rouge members. These loyal customers can now choose from a third product option that’s available exclusively on the new, online Birthday Boutique. The product option changes throughout the year and customers are also offered the option of adding 250 bonus points to their accounts in lieu of the free birthday gift.
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Finally, personalized program bonuses are now available for VIB and Rouge members. Clients can choose one of three benefits for the new year: added points, shareable makeovers or free shipping. For those that choose points, Rouge clients may add 750 points to their account while VIB may add 500. For shareable makeovers, Rouge members can choose to share four Makeup Deluxe Full-Face Makeover experiences with friends (a $200 value!), while VIB members can keep or share two (a $100 value). Lastly, members who choose free shipping may get free 2-day shipping (for Rouge clients) or free shipping on orders over $35 (for VIB clients).
As you can see, it’s pretty clear that Sephora’s new offerings are about to make a big impact on those in their Beauty Insider program. It appears that 2019 is going to be our most beautiful yet.