A familiar skincare brand will soon be found at Sephora.
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Proactiv, the iconic acne skincare brand which boasts over 20 million customers since launching two decades ago, has come a long way from its beginnings as an infomercial staple to landing on the virtual shelves of one of the biggest global beauty retailers. Sephora.com will carry the entire portfolio of products, including the Proactiv Solution 3-Step System ($80), and be the first to carry new launches. The brand’s relentless focus on clear skin has enabled it to remain on the cutting edge of acne solutions, including being one of the first brands to formulate with adapalene, the first FDA-approved retinoid to go over-the-counter.
The entire line of Proactiv products will be available on Sephora.com starting December 26. Clear skin for 2019 should be a much easier goal to check off for the new year.
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