phlur

Kelsea Ballerini
Fragrance

You Can Smell Like Kelsea Ballerini for $99—Here’s Where to Get Her Perfume

By Marisa Petrarca February 27, 2025
"It’s feminine and warm, just like her," says her makeup artist.
stone fruit fragrances
Fragrance

Stone Fruit Fragrances Are This Season’s Sleeper Fragrance Trend

By Rowan Lynam February 13, 2025
This trend will be ripe in time for spring!
kendall jenner for tory burch
Fragrance

9 Bright Fragrances That Will Change Your Mood Immediately

By Allie Hogan February 6, 2025
Brighten up buttercup.
woody gourmand scents

Woody Gourmands Are a Seasonal Indulgence You’ll Adore

Why Perfumes With Real Vanilla Are Rare

sandalwood perfumes

Sandalwood Fragrance Is the Rich Girl Scent of the Season

a bottle of liquid with dropper sitting on top of a table

What Does Fragrance-Favorite Bergamot Even Smell Like?

deodorantburns
Body

The Luxury Deodorant Boom Is Here, and It’s Just the Beginning

By Liz Ritter October 10, 2024
It's not a trend, it's a lifestyle.
Vanilla Skin EDP
Fragrance

I Finally Tried PHLUR’s Instantly Sold Out Strawberry Perfume

By Rowan Lynam October 9, 2024
A strawberry girl's new best friend
perfume bottles
Fragrance

This Scent Combo Got Me Stopped Twice in One Day

By Rowan Lynam October 2, 2024
It’s my not-so-little secret.

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