phlur

The Best New Fragrances in December
By Britt FallonDecember 16, 2025
From PHLUR’s latest “warm amber haze” to Sabrina Carpenter’s playful take on lemon pie.

Fragrance, Reimagined: Meet 4 Brands Making Scent Personal
By Danielle Fontana DooleyOctober 20, 2025
Meet the brands changing the way we think about fragrance.

You Can Smell Like Kelsea Ballerini for $99—Here’s Where to Get Her Perfume
By Marisa PetrarcaFebruary 27, 2025

Stone Fruit Fragrances Are This Season’s Sleeper Fragrance Trend
By Rowan LynamFebruary 13, 2025

9 Bright Fragrances That Will Change Your Mood Immediately
By Allie HoganFebruary 6, 2025

Woody Gourmands Are a Seasonal Indulgence You’ll Adore
By Rowan LynamDecember 12, 2024

Why Perfumes With Real Vanilla Are Rare
By Rowan LynamNovember 26, 2024

Sandalwood Fragrance Is the Rich Girl Scent of the Season
By Rowan LynamNovember 8, 2024
Cozy, sexy and intimate? It can only be sandalwood.

What Does Fragrance-Favorite Bergamot Even Smell Like?
By Rowan LynamOctober 30, 2024
Ah, a breath of fresh…what exactly?

The Luxury Deodorant Boom Is Here, and It’s Just the Beginning
By Liz RitterOctober 10, 2024
It’s not a trend, it’s a lifestyle.

I Finally Tried PHLUR’s Instantly Sold Out Strawberry Perfume
By Rowan LynamOctober 9, 2024

This Scent Combo Got Me Stopped Twice in One Day
By Rowan LynamOctober 2, 2024