These 22 Must-Haves Are Less Than $10 at Ulta

From foundations to face masks, we love a good beauty haul. But why spend more money than you have to on products that do the trick just as well (if not better) than their department store counterparts? Here, some of our top-performing beauty picks you can score at Ulta—all for less than $10

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1/22

Maybelline New York Master Prime ($10)

Available in three different finishes (Illuminate, Redness Control and Blur + Smooth), this line of primers tackles your main skin concerns and camouflages them for a perfect canvas and makeup that lasts.  


2/22

CoverGirl Ready Set Gorgeous Concealer ($8)

Oil-free so it won’t clog pores, this lightweight concealer deletes even the darkest of circles and the reddest of pimples, keeping them away until day’s end. 


3/22

Real Techniques Sculpting Brush ($10)

This brush takes the guesswork out of contouring and highlighting. It works with both cream and powder products and its shape easily molds to your bone structure for a flawless application.


4/22

NYX Cosmetics Jumbo Eye Pencil ($5)

Available in a variety of shades ranging from neutrals to pops of color, this pencil combines a stay-put shadow and liner in one. Use it on your lid and blend out for shadow or line it along your waterline for a look that won’t fade or fall.  


5/22

Neutrogena Makeup Remover Cleansing Towelettes ($7)

Made famous for a reason, these super soft cloths thoroughly cleanse skin from makeup, dirt and oil with the most refreshing, barely there scent that will leave you hooked.


6/22

Bioré Deep Cleansing Pore Strips ($8)

The ultimate blackhead busters, these hypoallergenic pore strips work to pull out trapped dirt, oil and blackheads in as little as 10 minutes and do the trick better than any other strip we’ve seen.


7/22

L’Oréal Voluminous Volume Building Mascara ($9)

Designed to amplify lashes by five times their original thickness without any clumps, this cult-classic mascara is a must-have in every beauty lover’s makeup routine. 


8/22

Rimmel London Stay Matte Foundation ($5)

Have oily skin? This foundation is your new best friend. Try it for a natural matte finish that looks soft—never cakey—while helping to control shine throughout the day.


9/22

Makeup Revolution Aqua Prime Base Spray ($10)

Enriched with multi-vitamins, this quick-absorbing spray is a refreshing swap for your usual primer. It delivers the same effect, but keeps your skin hydrated and luminous for hours. 


10/22

Urban Decay Super Saturated High Gloss Lip Color ($10)

Free of paraffin and mineral oil, these crayon-like sticks deliver the prettiest flush of color to lips with good-for-your-skin ingredients that nourish while you wear it for a healthy, kissable pout. 


11/22

Cetaphil Daily Facial Cleanser ($8)

Recommended by countless dermatologists, this gentle, nonirritating formula is safe for even the most sensitive skin types. Just one pump cleanses skin entirely without stripping it of any necessary oils and leaves behind a fresh, clean feeling.


12/22

Catrice Cosmetics Longlasting Waterproof Eye Pencil ($4)

Available in eight shades, these highly-pigmented liners feature a creamy texture that glides onto your waterline or lid easily and a waterproof formula for a surefire stay-put look.  


13/22

Olay Makeup Remover Wet Cloths ($6)

Wet but never drippy, these fragrance-free cloths remove every last speck of makeup—even waterproof formulas—without any greasy residue for a fresh, just-washed feeling. 


14/22

Maybelline New York Fit Me Dewy & Smooth Foundation ($8)

As seen in almost every celebrity makeup artist’s kit, this breathable foundation delivers natural, dewy coverage plus the benefit of SPF 18 with zero oil or wax. And, it’s available in 16 shades to ensure you find your perfect match. 


15/22

Juice Beauty Stem Cellular Instant Eye Lift Algae Mask ($10)

Pressed algae, white tea and cucumber go to work quickly in this under-eye patch mask that de-puffs and de-wrinkles while making you look a whole lot less tired in only 10 minutes. 


16/22

Benefit Cosmetics All Purpose Pencil Sharpener ($5)

Forget keeping multiple size sharpeners laying around depending on which pencil needs a new point. This universal sharpener adjusts to fit three pencil sizes (from standard to jumbo), making it your makeup bag’s newest must-have. 


17/22

WHEN 10:00 PM Face Mask ($7)

This mask line offers up a sheet mask for every occasion; this one focuses on anti-aging and boasts ingredients like watermelon extract (rich in antioxidants and vitamin C), hyaluronic acid and collagen to leave skin looking younger in half an hour. 


18/22

Palladio Retractable Waterproof Lip Liner ($5)

These waterproof liners range in color from beautiful dusty roses to dark, fall-ready plum shades and make lining your lips easier than ever. Looking for a never-slip pout? Try filling in lips entirely instead of just around the rim for a look that lasts.


19/22

Formula 10.0.6 P.M. Perfector ($9)

Packed with black currant and licorice to soothe and nourish skin, cranberry to fade darkness and vitamin C to help brighten, this overnight face cream truly does it all for a better complexion come morning. 


20/22

CoverGirl Eye Enhancers 4 Kit Shadows ($6)

Matte, pearlescent and shimmery shades are included in each of these four-piece kits that are designed to simply enhance your eyes. Created to be used together (the shades perfectly complement each other) or alone, these shades are universally flattering. 


21/22

Essence Gel Eyeliner ($4)

This ultra-smooth, waterproof liner glides on for a super slim line or full-on cat’s-eye that won’t budge until you take it off. 


22/22

Eco Tools Bamboo Foundation Brush ($7)

Made with cruelty-free bristles, natural and recycled materials and bamboo handles, you’ll feel good about having this brush on your vanity—its silky-smooth application doesn’t hurt, either. 


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