Sad beige blush might not sound like a makeup trend you’re itching to hop on—but give us until the end of this article to change your mind. The trend praising the benefits of nude-colored blushes has been making its way around TikTok, so we asked some experts to explain the appeal and share their favorite products to achieve the look.
Featured experts
- Allison Kaye is a celebrity makeup artist
- Charlie Riddle is a celebrity makeup artist and the global beauty director of Stila Cosmetics
- Taylor Kratzer is a makeup artist and TikTok creator
- Avonna Sunshine is a makeup artist and TikTok Creator
What is sad beige blush?
Makeup artist and TikTok creator Avonna Sunshine describes sad beige blush as a more muted take on blush. It’s “the neutral version of blush. Not pink or mauve, not coral or terracotta, very ‘your skin but better’ in blush form,” she explains. “It creates a more subtle flush on the face, something like our natural faces create.” Instead of your standard blush think more “tawny, beige or warm-tone colored that could appear similar to skin tone that gives a subtle hint of color,” says celebrity makeup artist and the global beauty director of Stila Cosmetics Charlie Riddle.
Sad beige blush is an extension of the natural makeup trend
“‘Natural’ makeup trends have been taking over for a few years now, and I think this is just a part of that,” says celebrity makeup artist Allison Kaye. “Not everyone loves wearing a super pink blush, and using a beige-colored blush will give you some color so you aren’t washed out.”
Beige is trending across many areas
“All the creative fields like home design, fashion and beauty are connected. Over the past year, we’ve seen a huge sad beige trend in fashion and home decor (think Skims and cream couches),” says Kratzer. She thinks we’re seeing a reflection of that aesthetic in the beauty industry as well.
Plus, “it gives off an essence of simplistic sophistication. You look very put together with minimal effort,” says Kratzer. She predicts we’ll see it trend even more throughout the summer months.
How to get the sad beige blush look
The sad beige blush look isn’t one of those beauty trends that takes watching a bunch of tutorials to nail. Simply pick any nude shade blush and apply—think similar to a skin tone and more warm or neutral in color, says Kaye. Avonna notes that “as a brown girl, this could be tricky because not just any muted blush works,” but don’t worry, we have her recommendations below.
Kratzer says you could “even use a neutral eyeshadow from a palette you already own and sweep lightly across the apples of the cheek to create that natural flush.” Pro tip: “Dab a little on the bridge of the nose to pull it all together.”
Riddle says it definitely falls into the soft girl makeup category. “It’s very natural and goes with any makeup look or colors. I love this with brighter lips as well as nude/bronze makeup looks.”
Sad beige blushes to try
