Beauty Blogger Reveals Kylie Jenner Lip Kit Is the Same as This $6 One

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Here at NewBeauty, we'll be the first to tell you that it's all about the ingredients. From what works and what doesn’t to what you should never use, we’re always examining the whats and the whys when it comes to product formulation.

Beauty brands will also tell you that it’s all about the ingredients (usually to justify the price), but as one beauty blogger found out, you can't always take their word for it. 

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Stephanie Nicole, a beauty vlogger, took a detailed look at the ingredients in the liquid lipstick in Kylie Jenner’s popular Lip Kit and revealed that it’s pretty much identical to Colourpop Cosmetics Ultra Matte Liquid Lipsticks. The major difference? The Kylie Lip Kit (which includes a liner), rings it at $29 while the Colourpop Cosmetics Ultra Matte Liquid Lipsticks cost $6. Colourpop’s Lippie Pencil costs $5.

Nicole stumbled on this discovery because she was first comparing the new formulation of Kylie’s Lip Kit in shade Candy K to the original formula. The Lip Kit had recently been reformulated and Nicole was reviewing the two different formulations. Then Nicole decided to compare the ingredients list to a popular dupe, Colourpop Ultra Matte Liquid Lipstick in Clueless, and found that the ingredients were pretty much the same.

In a comparison below, Nicole highlights in yellow all the same ingredients in the same order, in blue all the same ingredients in different order, and in purple all the same pigments in different orders. Nicole notes that pigments do not have to be listed in any type of order and concludes, “The bulk of the formula, the first several ingredients, are the same, same order. What follows isn't enough to significantly change the wear compared to the new ColourPop Ultra Mattes.”


For reference COLOR KEY: Yellow - Same ingredient, same order in formula. Blue - Same ingredient, different order in formula. Purple - Same pigments, different order (pigments are not required to be in order). Please note, this is the updated ColourPop formula. Not the first launch (any color outside their first launch is new formula) Not all ColourPop's ultra mattes have been reformulated yet. According to them, they hope to do it in time. So don't try & compare your first launch to the new Lip Kits...or the first launch lip kits. They are not the same. ADD: also, to be clear, the ingredients do need to be listed in order of highest concentration, to its least. The order does matter in a formula. Even if the ingredients are identical, if they are in a completely different order they won't wear the same. The bulk of the formula, the first several ingredients, are the same, same order. What follows isn't enough to significantly change the wear compared to the new ColourPop Ultra Mattes

A photo posted by Stephanie Nicole (@sf_stef) on


This isn’t the first time Kylie Lip Kits have been compared to ColourPop. In fact, last year after someone on Reddit speculated that Kyle's Lip Kits were just repackaged ColourPop, Jenner herself posted a picture with ColourPop’s founders, noting that they “don't have the same formula or exact colors.”


Nicole dug a little deeper and uncovered that both Kylie Lip Kits and ColourPop are manufactured by a company called Seed Beauty. And the owners of Seed Beauty? A brother and sister team—Laura and John Nelson—who also happen to be the founders of ColourPop cosmetics. Coincidence? We think not.

The lesson here? Always do your research—and remember, it all comes down to the ingredients. 

See the full review—and a good dose of lambasting—below: 


7 Comments
  • Anonymous
    Posted on

    L'oreal owns Lancome. Estee Lauder, in turn, owns LaMer, MAC, Smashbox, Clinique. These are just a few examples of E.L. subsidiaries.

  • Vickie Craft
    Posted on

    Kelly Dobos, BOTH brands have BiOCL in them. Even the number is the same. So, I would say you made a very big flaw in your assessment.

  • Ela Carri
    Posted on

    With a decade in supply chain/ manufacturing of personal care brands and brand/marketing expertise, I also wanted to weigh in on this. Most products both high end and cheap in many different industries can be manufactured in the same facility. Some of your favorite products are made in the same factory, with their competitors. Manufacturing is very expensive and legal is involved to protect each brands formulas even under the same roof. Also this is very innovative of them to try and speed up the marketing process for got to market, which is a big struggle for CPG's. C beauty is doing it right but you have to understand both procurement and marketing to know Kyle cosmetics is doing everything right.

  • Britney
    Posted on

    Well duh. Estee Lauder and other high brands are made by loreal. You pay for a name not quality!

  • Hilary
    Posted on

    To the person who stated they were a cosmetic chemist.... BiOCI is listed is both products not just Kylie's. Am I missing something? That seems pretty obvious.... Not sure how anyone could miss that

  • Kelly Dobos
    Posted on

    As a cosmetic chemist I wanted to weigh in on this. The blogger makes on big flaw.. Kylie's lip product contains an effect pigment not in the other brand. Bismuth Oxychloride (BiOCl) is a very expensive material and also aids in color pay-off and other sensorial properties of the lip gloss. While some of the other ingredients of the base may be similar, I would not agree that these are the same.

  • Anonymous
    Posted on

    It's called branding. Who can be mad at that? And this is coming from a Kardtrashian hater...

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