One of America’s Most Popular Lash Brands Is Launching at Sephora

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There’s a reason why Ardell’s most beloved faux lash styles are always sold out at my local CVS: they’re accessible, easy to use and they look good on pretty much anyone who wears them. There are endless styles and lengths to choose from, whether you want a look that’s big and bold or more basic (the black-brown lashes are fun too). There are magnetic lashes, individual lashes (makeup artists love these) and even Eco Lashes, which are made with 100-percent sustainable fibers and organic cotton bands. And now, the brand is excited to announce its big Sephora debut!

“This is one of the most exciting opportunities for the brand, and the first time ever having Ardell in Sephora,” says Terri Cooper, executive vice president at Aii Beauty (parent company of Ardell). “We hope the success in this collaboration opens up more opportunities for the brand so we can offer additional lash kits into the prestige retail space. Our goal is to give the Sephora shopper a wide variety of premium quality lashes the brand has to offer.”  

To kick off the new partnership, Ardell has developed two exclusive Faux Mink lash styles—Dramatic and Natural—that you can only purchase in special kits at Sephora. “These kits are our only products that come with a full-size brush-on DUO adhesive, which is one of DUOs best-selling formulas,” says Cooper. “The Dramatic style is medium in length and volume with a round, eye-opening lash profile that’s suitable for any eye, shape and form. It’s easy to wear with any look that you want for that perfect glam! The Natural style is fun and fresh, giving just the right amount of everyday volume and length. Again, this style is very universal for anyone who wants a lightweight and comfortable wear with natural length and volume.”

If you’re not familiar with the brand but want to give it a go (maybe you have some Sephora Beauty Insider rewards to cash in on), Cooper says the brand’s best-sellers are its Faux Minks, Naked Lashes, and of course the iconic favorite, Wispies. “Faux Mink 817 delivers the luxurious and stunning softness to its volume, making these a fan-favorite,” she explains. “Naked Lashes, such as the 421s, are the sweet spot for beginners and everyday users. The fibers are so super soft and comfortable, crafted with the perfect woven blend to match your natural lashes. And then there’s our iconic Wispies. No intro needed for this lash. It is an everyday staple loved and used by makeup artists and makeup gurus all around the world. It is Ardell’s statement lash!”

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