Urban Decay’s metallic-purple eye shadow, “Druggie,” received some heat when it first launched (it’s part of the Afterdark Palette). Now, Sephora is getting full-on backlash for carrying it in its stores—so much so that a petition is making the rounds.
According to HeatStreet, more than 1,000 people have signed the petition, which is urging both Urban Decay and Sephora to rename the shadow. “Using the term ‘druggie’ in your eye shadow palette is not only making light of 76,522 deaths; it is also incredibly heartless to the families of those who lost a loved one. The majority of your customers are young women and men, many of whom are looking to you to set an example of how to handle social situations, what terms to use, and what is right and wrong. When you associate the word “Druggie” with an eye shadow palette that is intended (or at least marketed as) a “night out” palette, you are glamorizing drug use. This is not OK.”
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Sephora addressed the complaints and Tweeted an apology Friday, later telling The Huffington Post that, “We deeply apologize to anyone who was offended by the name of this shade. We would never seek to do that. The shade was in a limited-edition palette and was not planned to be re-ordered.”
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