Earlier in the year, Ulta Beauty announced its MUSE initiative—it stands for magnify, uplift, support and empower—to champion inclusivity within the beauty industry. According to Ulta’s website, this commitment will help the brand hone in on brand amplification and support, highlight black-owned brands and increase the presence of black entrepreneurs and invest in underrepresented voices. In 2021 alone, the brand is investing more than $25 million into its commitment to accountability.
Per today’s news, the beauty conglomerate is stepping up its diversity pledge even further by announcing MUSE 100, a celebration of 100 inspiring black voices within the beauty industry, from icons and trend-setters to stylists and influencers. Those being celebrated will receive the MUSE 100 grant of $10,000 to accelerate their influence and grow their brand.
In order to pick the winners, the Ulta Beauty DE&I Counsel and its diversity, equity and inclusion advisor Tracee Ellis Ross have analyzed a variety of characteristics, from leadership qualities to inclusivity efforts.
“I’m excited and consistently encouraged by Ulta Beauty’s continued commitments, says Ross. “The MUSE 100 demonstrates a significant evolution of Ulta Beauty’s mission to uplift Black voices. By shining a light on these inspiring change-makers, we empower black communities and continue the important work of fostering foundational change.”
Among the list of the 100 winners is Shontay Lundy, founder of Black Girl Sunscreen, Sesali Bowen, writer and body positivity activist, Naomi Elizee, market editor at Vogue, and Lacy Redway, celebrity and fashion hairstylist. To find more information and see the rest of the MUSE 100 winners, visit their website here.
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