Though it may not seem real yet for many of us (myself included), 2024 is officially here, and with that comes a major shift in all things trends, routines and more. The beginning of the new year is often about personal transformation—picking resolutions, creating healthier habits—but in the world of beauty, it’s also a big time for addressing the shifts in major trends across the industry.
Staying at the forefront of what’s trending in the beauty world is something we pride ourselves on at NewBeauty, and as the years turn over, we’ve spent a lot of time analyzing what was hot in 2023 and predicting what will be next for 2024. Just last week, NewBeauty’s senior editor-at-large Sarah Eggenberger took to the TODAY show to walk through the biggest beauty trends of 2023 and give a sneak peak at what’s next for 2024. Ahead, our roundup of what’s trending both then and now and some products to help you keep your routine in the know.
2023’s Biggest Beauty Trends
Throughout recent years, skin care has become increasingly high-tech with products that allow for in-office level results with devices that can be used at home. From LED therapy and infrared light technology to blue light, microcurrent and galvanic current treatments, the high-tech options to lift, firm and minimize fine lines with at-home tools are now endless. Luckily for us, clinical trials are now fairly common when it comes to skin-care devices, which is a must in order to weed out which devices are going to deliver the results you want from those that aren’t. Keep in mind, though, that no innovative tool is worthwhile unless you’re willing to use it consistently or as often as suggested, and many of them can boast a high price tag. So before you commit and click “add to cart,” be realistic about your schedule and skin-care habits.
What to Try
BALOOM’s Face Massager combines microcurrent therapy that stimulates collagen production and improves facial contours with a vibrating function that massages the skin, making it a bang-for-your-buck multitasking tool. The rollers on the BALOOM massager are specially designed to mimic human thumbs and emulate a facial acupressure experience that feels good and is great for your skin, too.
Simplified Skin-Care Routines
Whether it’s product fatigue, the overly saturated market, or a concern about excess waste, tons of consumers are looking to streamline their skin-care routines and cut out unnecessary steps. The days of 12-step regimens seem to be left behind us—but to each their own—and formulas that address multiple skin concerns are stepping up to fill the gap. Skin-care minimalism is way more approachable and straightforward than lengthy routines as it touts less superfluous products and emphasizes on efficiency to help your skin perform its vital functions at the highest level without the extra fluff. Less was more in 2023, so consider this the ideal time to purge your beauty cabinet and eliminate everything except the essentials. If you’re looking to trim down your routine, here are some top-tier products to incorporate into your A.M. and P.M. regimens.
Pared-Down A.M. Routine
SkinCeuticals C E Ferulic ($182)
As many know, vitamin C is a powerhouse antioxidant that simultaneously brightens and evens skin tone, protects the skin against damaging free radicals and stimulates collagen production, making it a perfect multitasking ingredient to cut down your routine. When it comes to vitamin C, SkinCeuticals is the gold standard, and this liquid-gold product has a long history of results and clinical studies to back up its rave reviews.
Skin care as makeup has been all the rage as of late, and SPF is a step you should NEVER skip, so this EltaMD tinted sunscreen is a perfect way to protect and even out your complexion. This multi-purpose product checks all the beauty boxes, as it acts as a moisturizer, sunscreen and a light tint. If you ask any dermatologist or skin-care professional, Elta MD Sunscreens will almost always be recommended.
Pared-Down P.M. Routine
Think of retinols as exercise for the skin—they increase cell turnover which helps to clear skin and prevent and treat breakouts, while increasing collagen production, ultimately training your skin to act like its younger self. skinbetter AlphaRet Overnight Cream is the perfect option for incorporating anti-aging ingredients into your routine as it contains your vitamin A, along with AHA’s to create your most glowing skin.
When it comes to skin, nighttime is prime time for repair, renewal and restoration, so using a night cream that’s specifically formulated to facilitate the process is a no brainer. A targeted heavy-hitter that delivers clinically proven 24-hour moisture to chronically dry skin, Drunk Elephant’s Barrier Repair Cream is a can’t miss. Whether you have a compromised barrier or mature skin that just can’t retain moisture on its own, your skin will absolutely adore this product.
Food-inspired hair and makeup trends where a defining part of 2023’s beauty trends, but latte makeup rose above the rest in terms of popularity. Popularized by A-list beauty influencers like Hailey Bieber, latte makeup is a monochromatic look that features mostly brown and nude shades, making it universally flattering. The key to achieving this look is keeping all the colors blended and soft—no harsh contour necessary. Whether you’re an experienced makeup-applier or not, latte makeup is a foolproof and undeniably pretty trend that works for any skin tone, budget or occasion.
What to Try
Leaning into the sultry nature of the look, latte eyes are all about a subtle, smoked shadow using rich tones and a touch of shimmer. This timeless palette offers superior grip and adherence with minimal fallout for the cleanest application. From Mario’s palette of ride-or-die mattes—uniquely shaded and inspired by human skin tones from light to deep—grab a darker shade of brown for the crease and outer corners of your eyes. Next, apply a gold or champagne shade of glimmer to the inner corner or center of your eyelid, depending on where you prefer to highlight. Lastly, choose a dark brown shade for eyeliner.
What truly sets the latte look apart from other trending styles is its undertones. Shying away from blushes and harsh lines, the secret to this look lies in soft bronzers and flawless, glowing skin tones. There is something so beautiful about the way the Makeup by Mario Skin Perfector glides over the skin and creates dimension in the face, so to complete your look, turn to this product to give skin an airbrush effect with its blend of perfecting powders that illuminate and set for a radiant glow. This multipurpose Perfector is a bronzer, highlighter, and finishing powder.
What’s Next in 2024
2023 was the year of pink with Barbiecore, but the hangover to Barbie pink will be red as we’ve already begun to see the color coming to the forefront towards the end of 2023, and it will only continue to be important for spring in a classic manner. Some places that we’ll be seeing red are on your nails and lips, but we also predict that this striking shade will be coupled with short nails while the classic red lip turned into a “revenge lip.”
What to try
So iconic, it is known just by its name, the Dior 999 lip shade has accrued a long list of devoted fans over the years. Not only does it look beautiful on every skin tone, the formula happens to also last up to 16 hours per wear. The first makeup product created by Christian Dior, this lipstick is the definition of tried and true.
OPI Nail Lacquer in Big Apple Red ($11.49)
Whether you’re familiar with the red nail theory or not, everyone knows that a chic red nail does wonders for your confidence, and a bright, candy-red nail polish like this OPI staple goes with everything. It channels a certain glamour and feels simultaneously vintage and modern and its long-lasting formula makes it the perfect solution for an at-home manicure or pedicure.
You’ve no doubt seen blush placement rising from the cheeks to the cheekbones all over your TikTok FYP, and the technique isn’t going anywhere in 2024. High, C-sculpt blush essentially utilizes a contouring technique but with blush versus bronzer so that the pigment “lifts” the face, giving the appearance of higher cheekbones. To achieve the look, apply blush in a ‘C’ shape, starting from the temple area and down towards the cheekbones, then up and slightly over the outer edges of your brows.
What to Try
A radiant rush of color that’s loaded with hydrating skin-care benefits, this iconic NARS product creates a lasting, natural-looking glow with its seamlessly silky formula that layers and blends without streaking. Lightweight, ultra-creamy texture applies easily for transfer-resistant cheek color, the buildable pigment within the formula allows for customized application, ranging from a soft wash of color to an intensified effect.
Big, Bold Hair
According to Pinterest’s 2024 beauty and style predictions, beauty, hair and jewelry will get bigger and bolder in 2024. We’ve already seen signs of this on the runways, and we’re fully on board. It is also anticipated that Millennials and Gen Z will reach for oversized opulence to perfectly pair with the trending fluffy hair aesthetics. In fact, Pinterest suspects a 230 percent increase in “big bun” searches, so keep an eye out for a spike in interest in “big braid hairstyles” and “wavy perm men” as well.
Achieving a glamorously full head of hair might feel downright impossible—particularly if you have fine, thin or thinning hair—but there are a few tips and tricks you can whip out to instantly boost volume. In fact, you might be surprised at just how much volume you can create.
What to Try
While we long thought velcro rollers a thing of the past, utilizing hair rollers to achieve voluminous blowouts has made quite the comeback recently. To maximize volume, break out some velcro rollers after blow-drying. Blow-dry each section and wrap them in velcro rollers and let it cool for 15 minutes before taking them out, and voila!
Texturizing sprays are some of the latest and greatest innovations in hair-boosting technology. While often used to create better hold for hairstyles, this handy hair-care product also creates lift and volume. Start at the crown, hold your roots up and spray the powder at the base of the root. Repeat until the desired amount is in your hair, then rub it in gently with your fingers. You can wear your hair down or style it afterward. Either way, this technique leaves hair at the root slightly gritty, which allows you to re-puff your hair as needed.
An exposed scalp can make your hair look thin, as can gray roots, which create the illusion of a wider scalp. A root concealer—also known as a scalp foundation—can tackle both all with very little effort required on your end.