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Celebs Are Following Beauty Trends and We Have 6 Favorite Posts to Show for It
Straight from the trendsetters themselves.
OLAPLEX Just Launched Its Most-Requested Product Ever
The brand's next innovation has been in the works for four years—and it was worth the wait.
This New Hair-Care Line Promises to Increase Hair Thickness by 22 Percent—And the Before and Afters Are Proof
After six months of use, 90 percent of women said they saw new growth with the Density Booster Regimen.
Gigi Hadid Is Now a Redhead—And the Reason Why Is So Relatable
The new mother has made her return to the runway—with a twist.
