Let’s Just Get to the Point:
Velvet Matte Sheer ($14), the latest launch from Victoria’s Secret, finally does the impossible and combines the nourishing factor of a balm, the stay-put power of a matte lip paint and the sex-pot vibe only a lip stain gives off—and won’t break the bank.
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Welcome to the latest—and most permanent—addition to your day-to-night makeup bag. Available in five shades ranging from an everyday rose-nude to a firey red-meets-coral, every stroke of the creamy, lightweight formula leaves behind a watercolor, just-kissed effect without a need to blot. If your lips are notoriously chapped, the pigment is unfused with shea and cupuaçu butters to smooth and hydrate dry patches and makes lips look pillow-soft in seconds.
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One tube is going for $14, but the brand is also offering two for $20—a no-brainer for any lip junkie. Grab the Secret Lover shade for a beige-meets-nude staple, Skinny Dip for a bright yet very soft kiss of pink, Day Dreamer for a dusty rose, Chance for the ultimate summer red, and Hush for a sunny take on a classic plum. No matter which you choose, you won’t go wrong—just look at the Angels’ lips for proof.