Target has made major advances in the beauty world in recent years, and it goes without saying that Ulta Beauty continues to dominate the space. And now, the two retail giants just announced a strategic, long-term partnership to “transform the beauty landscape” with Ulta Beauty at Target, a “shop-in-shop” concept that will offer a mix of prestige household names and indie brands.
The new shopping experience will debut at more than 100 of Target’s 1,900 locations in August, and plans are in motion to add hundreds more over time. (Click here to see the list of stores coming soon.) Each 1,000 square-foot shop-in-shop will be located next to Target’s existing beauty aisles, and will be staffed by newly hired Target team members who will be trained on the prestige products, like an Ulta staffer would be. Additionally, the in-store digital gadgets that Ulta Beauty’s customers have come to love, such as Ulta Beauty’s GLAMLab, will also have a place in the new space.
Today, the two companies announced the assortment of beauty brands offered will include Anastasia Beverly Hills, bareMinerals, Bumble and bumble, Clinique, Drybar, IT Cosmetics, Juvia’s Place, MAC Cosmetics, Madison Reed, Mario Badescu, PATTERN, philosophy, Shiseido, Strivectin, St. Tropez, Sunday Riley, Tarte, The Ordinary, TULA Skincare, and Ulta Beauty Collection, among many others. The full list of brands can be seen here. For those who don’t live near or have access to one of the designated locations, Ulta Beauty at Target will also live online at Target.com and on the Target app at the time of the in-store launch.
“More than ever before, now is the time for innovation in retail,” said Mary Dillon, CEO of Ulta Beauty, in a press release. “Ulta Beauty at Target is unmatched in the industry, bringing guests the opportunity to discover new prestige brands while they shop Target’s incredible beauty assortment,” adds Christina Hennington, executive vice president and chief growth officer at Target. “With two powerhouse retailers, our collective brand love, loyalty and omnichannel expertise will inspire guests and raise the bar for the beauty shopping experience.”
This is a beauty win-win that’s bigger than any other retail collab we’ve seen in a long time—maybe ever. Plus, shoppers can also reap the rewards of both the Target Circle and Ultamate Rewards programs. Wow!
Find a Doctor
Find a NewBeauty "Top Beauty Doctor" Near you