Ulta Beauty Just Added 8 New ‘Clean’ Brands—Here’s What to Know

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Today marks a big win for the “clean beauty” community: Credo has partnered with Ulta Beauty further spread its Credo Clean Standard to the masses, and as a result, Ulta shoppers now have access to eight new brands.

Officially launching today, the new product offering can be found on ulta.com and in 100 Ulta Beauty stores across the country. Some of my personal favorites featured in the collaboration are the Josh Rosebrook Daily Acid Toner (and pretty much everything else Josh makes), Innersense Organic Beauty Hydrating Hair Mask and Rituel de Fille Rare Light Crème Luminizer. Other brands included are Axiology, EleVen by Venus Williams, HAN Skincare Cosmetics, Exa, One Love Organics and PYT.

“We partner with brands driven by innovation, clean beauty and transparency on our mission to change the industry together,” said Annie Jackson, cofounder and COO of Credo Beauty. “Bringing this collection to life with Ulta Beauty helps us share the highest standards in clean beauty with an expanded audience of enthusiasts. We are thrilled to share our knowledge and relationships to create platforms together for new, sustainable beauty brands to grow.” As part of the partnership, Jackson will also join the Ulta Beauty Conscious Beauty Advisory Council, a brain trust of the top minds in the “clean beauty” space.

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