Ulta Beauty

Is This the End of In-Store Beauty Testing as We Know It?

By Liz Ritter, Executive Editor May 27, 2020
New safety measures may be putting “try before you buy” on pause, but technology, changes in production, and leaning on the help of brand ambassadors is filling in the gaps.
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Every Discounted Beauty Buy in Ulta’s 21 Days of Beauty Sale

By Emily Taylor, Editorial Assistant August 29, 2019
50% off on all our faves.
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The Insane Way This Product Erases Wrinkles in One Swipe

By Danielle Fontana Dooley, Senior Digital Editor April 6, 2018
You have to see these before-and-after photos. 
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Every Deal Happening at the Ulta 21 Days of Beauty Sale

By Danielle Fontana Dooley, Senior Digital Editor March 19, 2018
Savings on savings. 
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Ulta’s New Diamond Rewards Program Is Officially Here

By Danielle Fontana Dooley, Senior Digital Editor February 26, 2018
The Rewards Program is getting an upgrade.  

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