Ulta Beauty
Makeup

Is This the End of In-Store Beauty Testing as We Know It?

By Liz Ritter, Executive Editor May 27, 2020
New safety measures may be putting “try before you buy” on pause, but technology, changes in production, and leaning on the help of brand ambassadors is filling in the gaps.
Skin Care

350-Plus Ulta Beauty Locations Are Now Offering Drive-Up Beauty-Product Pickup—Here’s What You Need to Know

By Liz Ritter, Executive Editor May 6, 2020
Skin-care shopping, simplified.
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Beauty Essentials

Every Discounted Beauty Buy in Ulta’s 21 Days of Beauty Sale

By Emily Taylor, Editorial Assistant August 29, 2019
50% off on all our faves.
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Ulta’s 21 Days of Beauty Sale Is On—Here’s Every Deal to Know About

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Ulta Is Having a Major Skincare Sale and Favorites Are 50% Off

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This Billion Dollar Cosmetics Company Is Coming to Ulta

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Ulta Settlement Serves as a Warning to Customers to Double Check Their Receipts

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Anti-Aging

The Insane Way This Product Erases Wrinkles in One Swipe

By Danielle Fontana Dooley, Senior Digital Editor April 6, 2018
You have to see these before-and-after photos. 
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Makeup

Every Deal Happening at the Ulta 21 Days of Beauty Sale

By Danielle Fontana Dooley, Senior Digital Editor March 19, 2018
Savings on savings. 
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Hair

Ulta’s New Diamond Rewards Program Is Officially Here

By Danielle Fontana Dooley, Senior Digital Editor February 26, 2018
The Rewards Program is getting an upgrade.  
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These Nude Lipsticks Have a Mega Cult-Following and They’re Finally Launching in Ulta

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Ulta’s Latest Mishap Could be Costing You Money

These Insanely Popular Hair Vitamins Just Got a Lot Easier to Try

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Ulta Is Facing a Major Lawsuit After Claims That They Resell Used Makeup

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