Ulta Beauty

Colgate Just Reinvented the Dental-Health Category With Its ‘Oral Beauty’ Launch at Ulta

By Liz Ritter, Executive Editor March 15, 2021
The brand calls this one “sink-worthy.”

The 8 Best Beauty Gift Ideas From Ulta.com

By Danielle Fontana Dooley, Senior Digital Editor November 20, 2020
It's the most beautiful time of the year.

Two Major Beauty Retailers Just Joined Forces to Change the Shopping Game

By Brittany Burhop Fallon, Beauty Director November 10, 2020
The ultimate beauty partnership.

Is This the End of In-Store Beauty Testing as We Know It?

By Liz Ritter, Executive Editor May 27, 2020
New safety measures may be putting “try before you buy” on pause, but technology, changes in production, and leaning on the help of brand ambassadors is filling in the gaps.

Every Discounted Beauty Buy in Ulta’s 21 Days of Beauty Sale

By Emily Taylor, Editorial Assistant August 29, 2019
50% off on all our faves.

Give the Gift of Luxury

NewBeauty uses cookies for various reasons, including to analyze and improve its content and advertising. Please review our Privacy Policy and Terms of Use for more about how we use this data. By continuing to use this site, you agree to these policies.