Ulta Beauty
Colgate Just Reinvented the Dental-Health Category With Its ‘Oral Beauty’ Launch at Ulta
The brand calls this one “sink-worthy.”
The 8 Best Beauty Gift Ideas From Ulta.com
It's the most beautiful time of the year.
Two Major Beauty Retailers Just Joined Forces to Change the Shopping Game
The ultimate beauty partnership.
Is This the End of In-Store Beauty Testing as We Know It?
New safety measures may be putting “try before you buy” on pause, but technology, changes in production, and leaning on the help of brand ambassadors is filling in the gaps.
350-Plus Ulta Beauty Locations Are Now Offering Drive-Up Beauty-Product Pickup—Here’s What You Need to Know
Skin-care shopping, simplified.
Every Discounted Beauty Buy in Ulta’s 21 Days of Beauty Sale
50% off on all our faves.
