Shiseido
Celebrating the Innovators of the Aesthetics Space
The driving forces behind how we look at beauty.

Shiseido Just Bought This Crazy-Popular Skin-Care Brand for $845 Million
What this mega-million deal means for the buzzy brand.

Shiseido Just Bought a Technology That Eliminates Lines and Wrinkles Immediately
They're calling it a "second skin," and it's worth millions.

Can Pinecones Prevent Sagging Skin?
Will this be a new go-to ingredient for firmer skin?

6 Ways to Prevent And Treat Sun Damage
As good as it may feel, basking in the sun is one of the worst things for your skin. So despite how great you look with a tan, should pale really be the new pretty? Here, top experts weigh in.

A Single Brush For All Your Foundations
How many makeup brushes do you own? Too many to count? Focus on the ones just for your foundation application. Chances are, you probably have one for your loose powders, […]