Shiseido

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Celebrating the Innovators of the Aesthetics Space

By NewBeauty Editors January 8, 2020
The driving forces behind how we look at beauty.
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Shiseido Just Bought This Crazy-Popular Skin-Care Brand for $845 Million

By Danielle Fontana Dooley, Senior Digital Editor October 8, 2019
What this mega-million deal means for the buzzy brand. 
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Shiseido Just Bought a Technology That Eliminates Lines and Wrinkles Immediately

By Danielle Fontana Dooley, Senior Digital Editor January 12, 2018
They're calling it a "second skin," and it's worth millions. 
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Can Pinecones Prevent Sagging Skin?

By Liz Ritter, Executive Editor July 23, 2015
Will this be a new go-to ingredient for firmer skin?
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6 Ways to Prevent And Treat Sun Damage

By NewBeauty Editors July 9, 2014
As good as it may feel, basking in the sun is one of the worst things for your skin. So despite how great you look with a tan, should pale really be the new pretty? Here, top experts weigh in.
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A Single Brush For All Your Foundations

By Liz Ritter, Executive Editor August 9, 2011
How many makeup brushes do you own? Too many to count? Focus on the ones just for your foundation application. Chances are, you probably have one for your loose powders, […]

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