Sephora Just Pulled This Out From the ’90s Vault

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When you think about Sephora, you think about loads and loads of beauty products, trying, testing, sampling, and of course, that infamous black-and-white logo . 

When you think about the Sephora website, it’s not that far from that either—you obviously can’t go through the computer screen and sniff that latest perfume launch, but you can surf the site for hours looking up tips, tricks and swooning over new releases.

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That’s why the brand’s latest Twitter post, a literal throwback to what its site looked like in 1997, is so fun (and sort of shocking!). 

The black-and-white theme is still there, and there is a shout-out to “perfume,” “beauty treatments” and “makeup,” but everything else is so, so different (think a neon fish floating, a stick figure–type clip art image in the center and a lot of blinking). 

While we definitely like our current user experience at Sephora.com better, we can’t help but keep clicking on this ultimate technology throwback.

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