Atopic dermatitis—more widely known as the most common form of eczema—is a skin condition that affects millions worldwide, but is still profoundly difficult to manage for many who suffer from it. Whether it’s the tricky diagnostic process—according to the National Eczema Association, nearly 60 percent of people diagnosed with atopic dermatitis receive a changed diagnosis within a year—or difficulty finding treatments that keep symptoms at bay, living with eczema is a struggle.
But, this week, a revolutionary, new eczema treatment has entered the market, and the two-step regimen marks a massive shift in the market of eczema management.
What Is re/cover and How Does It Work?
Kao USA Inc.’s newest brand innovation, re/cover, is a two-step eczema treatment system aimed at addressing eczema management in a way that has never been done before. “re/cover represents a paradigm shift in the field of eczema management, offering a steroid-free, safe and highly effective solution that is accessible to consumers,” the brand explained in a press release. “The system features a Calming Eczema Serum paired with an invisible protective Moisture Patch designed to relieve the itch and to help recover healthy-looking skin.”
re/cover centers around enhancing and locking in moisture to the skin, and when it comes to eczema management, moisturizing is key, affirms Montclair, NJ dermatologist Jeanine Downie, MD. “I have suffered with eczema on and off since I was a baby and it is chronic in many, many people,” Dr. Downie says. “Fortunately for me, I am able to keep it under control thanks to tons of unscented, gentle, reparative products.”
The first step in the re/cover system, the Calming Eczema Serum, features skin-soothing ingredients like colloidal oatmeal, horse chestnut and allantoin, which all work together to calm and alleviate the skin sensitivity caused by eczema flare ups. The second step, the Moisture Patch, is applied to the skin after the serum, and was developed with Kao’s patented, Fine Fiber technology, functioning as a breathable, hydrating barrier that locks in vital moisture and disappears over time. re/cover’s seven-day regimen includes the calming serum and 14 patches—one for use in the daytime and the other for nighttime.
Dermatologist tested, free of harmful parabens, dyes and steroids, and specially formulated for sensitive skin, the revolutionary re/cover patches “gently adhere to the skin without the need for traditional adhesives, offering convenience and ease of use,” and even “remain transparent and can be comfortably worn for up to 8 hours, allowing for uninterrupted relief.” For anyone who has struggled to find consistent relief from eczema symptoms, the birth re/cover could be the treatment system you’ve been waiting for.
