10 Natural Picks From a Beauty Store You Haven’t Heard of Yet


Credo is all about clean beauty, total transparency and sustainable, safe and ethically sourced ingredients. They basically make buying natural products really easy: You know they’re going to be good, you know you can trust them, and—maybe the best part—you know you’re going to find some new favorites. Right now, there’s only two brick-and-mortar stores (one in New York and one in San Francisco) but, if you can’t get to one of those, the website is equally as impressive of an experience. VP of merchandising, Annie Jackson, recently shared with us some of her favorite fragrances the store (and site) currently carries.

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1 / 10

Lake & Skye 11 11 ($48)

“The founder, Courtney Somer, masterfully created a range of fragrances so pristine and sophisticated you’d swear she was a trained master perfumer. 11 11 is our runaway favorite, it smells like the a warm, salty ocean mixed with the crispness of a winter day.”

2 / 10

Pour le Monde Envision ($82)

“Envision is my personal favorite. It’s an blend of lavender and vanilla, but lasts all day and is 100-percent natural.”

3 / 10

Ellis Brooklyn Verb Terrific Scented Candle ($60)

“Small-batch goodness at its best. Handcrafted in upstate New York, these soy wax–blended candles are in a gorgeous recycled glass container. The founder, Bee Shapiro, is a writer, and each of her products are inspired by the likes of Hemingway and Vonnegut. Verb is a customer favorite; scenting your space with woodsy warmth followed by sweet mandarin and basil.”

4 / 10

MCMC Maine EDP ($95)

“A cult-favorite by far, this scent is combined with beautiful ingredients like Bulgarian rose and French seaweed absolute. It is literally fresh sea air on a beautiful Northeast coastal town in a bottle.”

5 / 10

Aromaflage Sleep Purser ($30)

“This beautiful scent is like a cozy cashmere sweater, and it totally relaxes you into a blissful sleep state with French lavender and Madagascar vanilla. It is a great purse-sized spray—a perfect gift for your favorite insomniac.”

6 / 10

Juara Candlenut Perfume Oil ($28)

“This little baby sells so fast, we can’t keep up with it. A tiny little rollerball packs a big signature candlenut scent of an Indonesian tropical beach.”

7 / 10

French Girl Sea Spray Jasmine/Neroli ($12)

“We found French Girl because of our salt spray obsession! It gives that ‘French girl hairstyle’ with the rich, beachy scent of jasmine.”

8 / 10

African Botanics Marula Botanical Body Cream ($85)

“Our office goes nuts for this! Super thick and firming, the scent is light and relaxing.”

9 / 10

Red Flower Japanese Peony Petal Topped Candle ($38)

“Super fresh and lush-smelling, this scent is delicate, but full of florals. Beautiful scented dried petals are included to surround this candle and add a green note to your space when the candle is out.”

10 / 10

Linda Hanson Satori Perfume Oil ($90)

“Lina travels the globe and wanted to encapsulate Southeast Asia with this scent. It is perfect for a night out—it is elegant and sexy—refreshing yuzu and ginger make you feel instantly transported.”

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