From bronzer sticks to sultry eyeshadows, Kim Kardashian West is constantly releasing new and noteworthy makeup products. Her next launch, however, is a little bit different than the makeup and fragrances she’s known for—it’s time for some Kardashian-approved skincare.
As Page Six reported, on August 17, the celebrity’s trademark request for KKW Skin was accepted by the United States Patent and Trademark Office. In it, the brand noted that the product lineup will include must-haves like cleansers, toners, scrubs, serums and oils. The trademark also mentioned “retail store services,” foreshadowing the potential for a KKW Skin store.
On October 21, 2019 the “Keeping Up With The Kardashians” star told Refinery 29 about her plans for a skin-care line, but that information was quickly swept under the rug—her makeup products were launching at Ulta around the same time which quickly took center stage.
“I would love to [launch skincare],” she says. But it looks like she had one specific product in mind for her upcoming launch: “I have dry skin, so I really love [heavy moisturizers], especially when I’m traveling,” Kardashian West adds.
The star struggles with psoriasis, a condition in which the skin cells multiply ten times faster than normal. The result is often scaly, itchy and dry skin. If anyone knows how to make a deeply hydrating moisturizer to target common skin concerns, it would be KKW herself.
Be sure to stay tuned for updates as more information surrounding the launch is released.
