We can’t count the amount of celebrities that have launched their own line in 2021, but there’s one launch that’s at the top of our radar: Jennifer Aniston’s hair-care line, LolaVie.
The products in the line were kept under wraps until today, and while the brand’s recent application was filed to trademark the name LolaVie in the areas of face and body lotion, shower gels, candles and hair, the first launch is in the strand category.
The Glossing Detangler ($25) is currently the only product on the brand’s website, and just by looking at the list of ingredients, we know it’s made to work some magic. Included on the label: shine-enhancing lemon extract, smoothing vegetable ceramides, exfoliating ginger root and damage-repairing chia seeds. It’s also formulated sans silicones, sulfates, parabens or phthalates.
According to the brand, the product is meant to be sprayed on wet or towel-dried hair before gently combing through. It can also be used throughout the day for flyaway control and shine.
While this a major career step for Aniston, it’s not her first rodeo in the beauty business. In 2010, the now-52-year-old launched a perfume also called LolaVie, which she later changed due to conflicts with a similar brand. The perfume is now called Jennifer Aniston. The star is also chief creative officer at nutrition brand Vital Proteins and has long been the celebrity face of Aveeno. LolaVie, however, is Aniston’s first time being a founder and creator—and, according to a release, she has been involved in every step of the process from overseeing product development to creative direction.
Stay tuned to NewBeauty for future updates on Aniston’s latest venture.
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