The #WearAMask Challenge Is Gaining Traction With Celebs on Instagram

The #WearAMask Challenge Is Gaining Traction With Celebs on Instagram featured image
Instagram: Reese Witherspoon, Kerry Washington

Wearing a mask can help save lives. It’s a sign of respect for those around you. It’s one of the simplest things we can all do to help end this fight against COVID-19 and get back the lifestyles we love.

In addition to the trending hashtag #WearAMask, fashion designer Tory Burch launched a #WearADamnMask Challenge on Instagram yesterday, captioning her post with this impactful, heartfelt message: “I am sure you all are seeing what I am seeing, COVID 19 rates in the USA are rising at a truly scary rate. One thing I know for sure is that there’s a very easy way each of us can help, and that’s to #WearaDamnMask whenever we are in public. #WearaDamnMask because we want to protect ourselves and, even more importantly, we want to protect others. #WearaDamnMask because clearly, the doctors and data say we are not going to beat this pandemic unless we each do our part to get rid of it. #WearaDamnMask because is it not a political issue, it is an issue of saving lives. #WearaDamnMask because it is the only way to keep our most vulnerable safe and the only way to get our economy back on track.”

Burch challenged her friends and other celebs to post selfies wearing their masks too, to help spread the word, and today, the movement is taking off. “Trust me, it takes a lot for me to post a selfie, this is urgent! We are all in this together,” she writes. Some fashion brands are taking it a step further by offering promo codes on their goods for every mask selfie that is posted and also tags them.

We’re excited to see some of the biggest names in Hollywood leading by example to help keep us safe. Scroll down to check them out, and we’ll be adding more as other A-listers accept the challenge!


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