A Caitlyn Jenner beauty product came a lot sooner than we all expected.
Even though an eponymous beauty line could still be in the works for Jenner, in the meantime, she’s signed on to be the new face of MAC Cosmetics.
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As part of the beauty deal, which insiders speculate is worth seven figures, Jenner created a limited-edition, universally flattering, rosy lipstick shade called Finally Free. According to MAC, “Caitlyn Jenner has fearlessly shared her transition with the world. Her new MAC lipstick, Finally Free, champions All Ages, All Races and All Sexes.”
In an interview with MAC, Jenner reveals that she is excited about the partnership because of MAC’s ability to bring more awareness to transgender issues.
“MAC was the first to come to me, and a company, I realized, would really make a big commitment. I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding. MAC is a global company. It’s in places around the world where not just trans issues, but women’s issues, are a major subject that you have to talk about,” Jenner says.
Speaking to the color, Jenner explains: “I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick. I like a little color on my lips, not a lot during the day. And this rosy nude is the color I’ve gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple.”
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The lipstick will go on sale on April 7, exclusively on maccosmetics.com and will retail for $17. All of the proceeds will benefit the MAC AIDS Fund Transgender Initiative, which is dedicated to funding programs that support and improve transgender lives.
